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Date: 25 November 2016 | Time: 16:09

Using infographics in your marketing strategy

The power of visual communication should never be underestimated

Great design is one of the best ways to make an impact in a crowded marketplace. Remember, great design translates into great content, and ultimately makes an impact on business results. But creating great design can be tricky, it should be aesthetically appealing, clear, straightforward, and most importantly, eye-catching.

One of the most common ways of achieving this is by using infographics. Infographics are one of the most effective ways of translating key messages or complicated concepts to your visitors in a visual format, they can speak much louder than text if used correctly.

Sometimes text heavy content or complex diagrams may not be the best way to get your point across. Therefore, infographics are a simple and engaging way to provide only essential information. The information portrayed is short, sharp, and straight to the point. Simplicity is key to reach out to a wider audience in this case.

But what do infographics look like?

There are infinite possibilities regarding the appearance of your infographic.

For example, see below the infographics that we created for our client Physiotherapy Matters to celebrate their 10th anniversary.

HWM-infographic-post-imageThink of an infographic as a starting point for communicating your brand to consumers. They are the perfect way make information accessible, translate key messages, and also reinforce the visual identity of your brand.

To accurately portray your brand, the infographic should utilise your company colours, clean lines, fonts, and visual styles. But remember, an infographic can also be used to introduce new components of your brand such as icons and illustrations. So, don’t be scared to test out new colours and visuals.

Now you’ve got your infographic – but how do you use it?

There are many ways to incorporate infographics into your marketing strategy. Infographics are most effective when used in a series, rather than in isolation, distributed over the course of a campaign to reinforce a message.

Ask yourself, what message are you trying to get across? And how are going to reinforce this over time? One of the most popular ways to use infographics is part of a social media campaign. This way infographics can be transferred into e-marketing, print, or even feature on your company website. Infographics can be a great way of introducing new components to your brand. They break up the text heavy monotony felt before and can be used throughout future marketing materials.

However you decide to use them, it is vital to remember that your message should be simple, straightforward, and easy to understand.


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