Date: 27 March 2017 | Time: 16:39
The power of digital marketing cannot be ignored - with advances in technology now shaping every aspect of daily interaction, there’s never been a better time to focus your efforts on executing a digital strategy.
Whether you are looking to develop a new website, review your current digital activity or start #engaging through social media, we’ve provided our top 10 digital marketing tips below to take your strategy to the next level and ensure that it makes an impact.
1. Develop a digital marketing strategy.
Running a digital campaign without a coherent strategy in place is a bit like setting off on a journey without any directions. If you do not have a clear and focused plan in place, how can you expect the campaign to make an impact or to measure meaningful results or ROI? Set aside the time to plan a clear strategy that will underpin business growth and campaign success.
2. Take advantage of social media.
With a variety of platforms available, social media is a great way to engage with both existing and prospective customers whilst simultaneously promoting your brand and sector expertise. Social media is quick, interactive and engaging. Once your accounts are in place, remember to consistently update them and never leave them inactive for too long as this will decrease levels of customer loyalty and brand recognition.
3. Use clear call to actions.
What do you want your customers and prospects to do next? If you’re sending out a social media update or email marketing communication, have you thought about where you want to direct them? For example, do you want them to call, email or visit your website?
4. Be mobile friendly.
Studies now show that more than half of the British public prefer to do a task digitally if they have the choice, using on average 3.4 internet-connected devices (Bdaily, 2017) – therefore it’s important to ensure your digital marketing is responsive and compatible across a variety of devices. This will increase your brand credibility, ensuring visuals and content are consistent.
For example, as part of creating a brand identity for our client, Fivethree7 – a new elite recruitment provider – we developed a range of online marketing materials including a brand new, fully functional and responsive website across laptop, mobile and tablet that is search engine optimised:
5. Use visuals.
Creating engaging content is key in today’s high-paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media.
6. Be consistent.
Your digital marketing activity should be integrated into your overall marketing plan and used as a tool to achieve key objectives and goals. A good digital marketing strategy should accurately portray your brand, key messages and target your core audiences, whilst simultaneously ensuring synergy with other marketing activities.
7. Review your presence on Google.
Google is constantly evolving, and how your company is ranked in terms of searches is important to consider. A good way to test this is through thinking about the search terms prospective customers might use – where do you rank in these searches? How can you improve this?
8. Don’t be afraid of email marketing.
Email marketing is a great tool for instantly putting your brand in front of customers who know what you are and what you do. It’s an important part of brand awareness and recognition. Email marketing is a vital part of targeted campaigns – meaning you aren’t spamming all your customers with information they aren’t interested in
9. Take advantage of link building.
Feature clients on your website and ask them to feature you on theirs – also consider becoming a member of different network organisations, attend events and exhibitions, exposure can only help fuel recognition and growth. Organic links are picked up by Google, which can help build your Google credibility and presence in relevant search terms.
10. Analyse, analyse, analyse!
Finally measure the effectiveness of your digital marketing. Most social media and email marketing channels provide analytical tools that report on the reach and engagement of your campaigns. Google Analytics is also a great, FREE tool and an easy way to monitor visitors to your website.
Find out how Horizonworks can help with your digital marketing by visiting our Services page.
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