To strengthen its proposition in the UK market, the company acquired North East-based Intelligent Packaging Solutions (IPS) and Thermopak. The project was to develop a group brand, along with messaging and a visual style which could be used across a suite of online and offline marketing materials including a website.
Following extensive research into the sector, we created a strong overarching brand for PFF Packaging Group using the strapline ‘Innovation, Sustainability, Creativity’ to reflect their ethos and culture of innovation. A new website was identified as an essential tool for the business, as they continue to grow. The website www.pff.uk.com showcases their breadth of expertise in the packaging industry through the markets they serve and being at the forefront of the latest technologies. It is sleek, easy to navigate and offers a wealth of information on the group. In addition we developed a suite of marketing and exhibition materials.
PFF Packaging Group’s main aim was to build its profile, increase its customer base across the UK and position itself as one of the UK’s largest independent food packaging manufacturers. We created a strong brand identity which reflected the business, values and reputation in the packaging industry. The new website and marketing materials have been successful in clearly articulating the group’s capabilities and the customer journey from concept to consumer.
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