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Who we work with

Whether regional, national or global, we work with companies of all sizes to help them achieve their marketing goals.  Our strategy-led approach and team of marketing specialists with a diverse range of skills means we can match the diverse needs of today’s B2B companies.

We work with a wide range of organisations including technology and innovation-based companies, established businesses, memberships and networks, and start-ups and entrepreneurs and specialise in the following sectors: manufacturing and engineering, healthcare and life sciences, technology and innovation, professional and specialist services and funded projects and the public sector.

We understand that the marketing needs of B2B companies are different depending on what stage of their business journey they are at. We have worked with businesses at all stages of their journey including:

  • Established businesses that are looking to re-focus their business and marketing.
  • High growth businesses that are looking for a focussed marketing strategy which delivers immediate impact.
  • SME’s embarking on growth and the next stage of their business journey and require a structured and focussed marketing approach.
  • Start-ups that require strategic support and guidance in launching their business into the market.
  • Established businesses with new senior management/investors that require a re-fresh and re-focus of their marketing in line with new strategic plans.

We have worked with many B2B companies at all stages of their journey – start your marketing journey with Horizonworks – make success your destination.

Don’t just take our word for it – find out what our clients think of our strategy-led approach and working with the B2B marketing specialists. Visit our testimonials page here >

Established businesses

Established businesses

Entrepreneurs and start-ups

Entrepreneurs and start-ups

Technology and innovation based companies

Technology and innovation based companies

Memberships and networks

Memberships and networks

1. Established businesses

Well-established, reputable businesses often need to re-focus, refresh their brand and proposition, launch new products and services or simply need a fresh pair of eyes to revamp their marketing approach.

In today’s highly competitive business environment, it’s important your company stays at the top of its game. As B2B marketing specialists, Horizonworks can help rejuvenate your marketing strategy and approach. If you’re launching a new product, we can offer an alternative and innovative insight. If you’re rebranding, we can help refresh your business proposition, messages and visual style.

Some of the services we can offer established businesses include:

  • Marketing strategy re-focus
  • Rebrand strategies incuding situational analysis and futureproof planning
  • Launch campaigns for new products or services
  • Additional marketing expertise to your in-house teams to deliver specilaist projects
  • Content marketing for blogs, online marketing and social media
  • Deliver regional, national and international PR campaigns

We want to help B2B companies reach new heights with their marketing, increase visibility and generate results. Our flexible outsourced marketing team model can work to complement and supplement your internal marketing teams and help to raise your visibility, showcase your credibility and generate qualified leads.

2. Entrepreneurs and start-ups

It can be difficult starting out and Horizonworks can help make it that bit easier.

We understand the difficulties of starting out. Whether launching a global, national or regional product we can help formulate a marketing strategy that matches the budget and needs of your business.

Some of the services we can offer entrepreneurs and start-ups include:

  • Research your market, competitors and target clients
  • Create a go-to-market launch marketing strategy
  • Develop a well-considered marketing plan which fits with your budget and resource
  • Develop your brand, logo and launch marketing materials
  • Create a set of key messages which clearly articulates who you are and your proposition
  • Deliver your marketing plan including PR, social media, digital marketing activities
  • Develop content for blogs, online marketing and social media
  • Support you in business development including database development and qualification of leads
  • Support you in setting up marketing systems such as e-marketing, CRM and analytics for digital marketing

We tailor our strategies to match your needs, seeing it through with a results-focused delivery. Our flexible outsourced marketing team can offer you the equivalent of a complete marketing division, helping you from the beginning of your journey.

3. Technology and innovation based companies

Cutting-edge products and world-class research mean that these companies are providing products and services of global importance. At Horizonworks we specialise in grasping this technology quickly so we can create compelling marketing strategies which deliver your message and proposition effectively and generate results whilst staying at the forefront of your market and ahead of the competition.

Over the years, we’ve worked with companies who are producing some of the most innovative technology and research in the UK and beyond. We understand how to quickly grasp complex technologies, products and services so we can translate your ideas into a language your customers will understand.

Technology and innovation based fields we have worked with include:

  • Life sciences
  • Biotechnology
  • Healthcare
  • IT services and technology
  • Energy and smart technologies
  • Engineering and manufacturing
4. Memberships and networks

We understand that building relationships is important. We’ve worked with many technological, academic and scientific networks and organisations over the years, helping them to increase influence, share research and boost participation.

We can help produce events, conferences and publications that can help increase and retain membership as well as deliver membership campaigns to generate leads and profile build through specialist PR programmes. Our flexible, outsourced marketing team can offer you the equivalent of a full marketing division if your network needs full time suppoty, or help supplement internal marketing teams.

Some of the memberships and networks we have worked with and delivered a range of service for include:

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Further Information

Who We Are

We are Horizonworks - the B2B marketing specialists focussed on working with B2B companies from strategy to delivery.

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How We Work

We expertly guide B2B companies through their marketing journey, one which will lead to growth and success.

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Find out what our clients think of our strategy-led approach and working with the B2B marketing specialists.

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