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Brand identity is about more than just your logo. It’s about perception – how an audience interacts and engages with your brand visually, emotionally and verbally. It’s your business story.

At Horizonworks we fully understand the importance of this. Whether you are an established brand looking to revitalise or refresh your brand, or a start-up just beginning to create and foster your identity, we can assist you along the way.

Our methodology is fundamentally a holistic one that begins with brand strategy. We’ll carefully research your competitors, brand and audience to ensure key messages are created around your brand to target the right audience – and tell your story. We’ll use these in all your PR and marketing to ensure your brand identity and unique selling point is emphasised.

As the building blocks of all your marketing and PR activity, these key messages will be utilised in all white papers, thought pieces, e-marketing, newsletters, design and press releases, therefore creating a full service approach that builds awareness of your brand and can reach new audiences to achieve your business goals.

Our services include the following:

  • Brand workshops (strategy, story telling, launch programmes)
  • Brand strategy development (tone of voice, personality, values, attributes)
  • Brand research (competitors, audience, market)
  • Brand story development (creating your story)
  • Brand audit (internal and external)
  • Key message development (articulating who you are and what you do to your various audiences)
  • Brand name development
  • Logo development or refresh
  • Brand roll-out and implementation plans
  • Brand guidelines and internal roll out guides
  • Visualisation of your brand (ideas, concepts, designs)

Contact us today for more information or click here to book a free marketing health check and find out how we could help your business today.

Why not visit our advice section which provides tips and guides on brand and strategy.

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Further Information

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How We Work

Our strategy focussed approach underpins success.

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Why Work With Us

10 reasons why you should partner with Horizonworks.

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Meet the specialists behind our full service marketing.

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