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AMF Interactive Workshops

6 July 2018

AMF Interactive Workshops

Interactive Breakfast Workshops
Maximum of 8 people per session (Horizon Works’ Boardroom)
AMF Members Only (if spaces are available this will open up to non-members)

8:30am-9:00am: Registration, Breakfast and Networking/Questions
9:00am-10:00am: Interactive Workshop
10:00am-10:30am: Close and Networking/Questions

As marketing partner of The Advanced Manufacturing Forum (AMF), Horizon Works is pleased to announce a series of summer breakfast workshops.

Horizon Works understand, champion and support innovators in complex industries with B2B marketing that is clear, connected and purposeful. Committed to helping organisations truly perfect their marketing strategy, these sessions will allow you to communicate with key specialists and ask any questions specific to your business.

1. Wednesday 1 August – PR: Building your Profile (Delivered by Richard Holmes, Account Director)

Achieving positive coverage in trade press builds credibility, industry profile and reaches decision makers. Regional headlines will generate interest and goodwill towards your company, and featuring in national consumer outlets such as magazines, TV and online can help get your message across to a mass market, enhancing brand loyalty and boosting sales. This session will explore the various PR routes you can take and why it is important to your business.

2. Wednesday 8 August – Brand: Telling your Business Story (Delivered by Samantha Davidson, Managing Director)

Understanding the importance of your brand and its role in creating positive perceptions and building a strong profile is essential in today’s world. Maintaining an ongoing brand development programme that is embedded into the wider, bespoke marketing strategy is vital in developing a powerful brand. This session will aim to help you achieve and define your brand.

3. Wednesday 15 August – Digital: Digital Marketing Tactics Available to B2B Companies (Delivered by Jeff Lyall, Digital Manager)

This workshop will explore the state of the B2B digital marketing landscape in 2018, and how your business should be making the most of the digital tools available. From Google Analytics to LinkedIn advertising, the session is an opportunity to get the low-down on some advanced digital marketing tools which you should be leveraging to grow your business.

By the end of the three workshops you will have a good understanding of three key elements that contribute to your overall marketing strategy and be able to apply this knowledge to your own business. Although a priority to AMF members, this will open up to non-AMF members if there are spaces available.

To sign up and register, please email Emma Hagar, Marketing Coordinator at Horizon Works at emmah@horizonworks.co.uk or call 0345 075 5955.

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