Solutions and services

Marketing solutions that have tangible and impactful results

Fast-growing innovation and technology businesses face critical points of change that require expert assistance. Whether it’s new investments, revised business strategies, diversification, launching new products, or just a significant refresh, we are here to help.

Our team has supported numerous businesses on their journey to success. We understand the changing market landscape and the challenges of growing and scaling a business. Trust us to help your business navigate these challenges and achieve sustainable growth.

Solutions

How we can help you...

Expansion & growth Strategic focus Brand reinvigoration Market diversification International reach Re-energise marketing

Expansion & growth

When businesses receive investment for growth, marketing plays a crucial role in supporting their expansion and success.

Fresh investment marks the beginning of a new growth journey. Through strategic allocation of resources to areas like market expansion, product development, brand building, customer acquisition and retention and strategic partnerships, businesses can maximize the impact of funding.

This approach not only drives growth but also paves the way for long-term success. By leveraging marketing effectively, companies can propel their growth drive and achieve their business goals. Our expertise can help you, every step of the way.

Strategic focus

No matter your business stage or scenario, it should always start with a strong foundation.

Strategy underpins your business and is core to its success. We understand the importance of mapping out your journey and understanding the fundamental elements that will drive your business forward.

From achieving higher growth to increased market share to an elevated profile in the market, we help businesses of all sizes shape their marketing roadmap. Trust us to help you start with strategy to give you the focus and direction you need to succeed.

Brand reinvigoration

Brand reinvigoration is a crucial step for any business, and our team can help you achieve just that.

In today's business climate, it's more important than ever to have a strong brand and purpose that aligns with your core beliefs and values. This drives your strategy and all other aspects of your business, from your narrative, messages, communications and visual identity to recruitment campaigns, marketing activities and community, social and environmental initiatives. In our industry, brand can sometimes be neglected due to other business priorities.

But there's always a trigger point that drives more focus on your brand and what you stand for. Let us help you invigorate your brand and make it relevant to today's sustainable focus.

Market diversification

Maximising on new opportunities, expanding into new territories… diversification can be extremely beneficial. However, this needs to be underpinned by a focused marketing strategy and tailored tactics – which is where our expertise comes in.

International reach

Expanding internationally means facing new challenges in building awareness, forging relationships and engaging with prospects overseas. Let us equip you with the strategy, tools, tactics and messaging to propel your international reach.

Re-energise marketing

If your marketing has become stale, and if your messaging is no longer relevant to your business offering, it’s time to rethink and reset. We’ll inject new life into your marketing, bringing dynamism and creativity to your business, and powering it forward.

Why us

Why work with Horizon Works?

Services

Full service, seamless approach

Foundations

A well-informed brand strategy and marketing roadmap underpins business growth and success. We work with clients to develop clearly aligned brand and marketing approaches that will drive their organisations forward and help them stand out.

Research and insights
Competitor analysis
Voice of the customer analysis
Buyer persona mapping
Strategy and planning
Purpose, mission and values
Brand development
Proposition development
Brand execution plans
Communications framework
Key messages
Brand narrative

Demand

A targeted approach with your digital marketing will boost lead generation activities. We combine high quality design, content and technology to improve your online visibility. Our approach will boost website traffic, generate leads and keep you one step ahead.

Website UX design
Bespoke website development
Digital framework mapping
SEO
PPC campaigns
Social content strategy and delivery
Lead generation campaigns
Digital content
Multimedia content
Creative design

Outreach

Combining a strategic approach with creative thinking, we produce seamless campaigns that will get your business noticed by the right people. Our PR and content campaigns are integrated into the bigger picture strategy and our trade event and awards support will elevate your profile.

Bespoke PR
Media relations
Content driven PR
Issues management
Technical content
Technical thought leadership
Trade event support
Awards submission writing
Stakeholder engagement
Industry cluster engagement
Marketing materials

Engagement

Developing and nurturing relationships with your customers is key to fostering brand loyalty and driving awareness. Through a variety of different online and offline channels we can bring your brand to life, tell your story in a compelling way and engage with your customers, prospects and stakeholders.

Animation
Video
Internal and external communications
Email marketing
Product communications
Technical product sheets
Virtual site tours
Product demonstrations
Sales materials
Company presentations
White papers

Growth

Our business growth mindset and data driven approach can help boost your top line and revenue. We can work with you to analyse data to shape and improve your strategies. And we also provide ongoing strategic support, which we can deliver through a number of approaches, from staff augmentation and representation at management meetings to specialist strategy sessions.

Marketing consultancy
Strategy workshops
Data and analytics
New product research
Diversification strategies
Investment pitch support
Acquisition brand mapping
International marketing support

B2B Marketing Services

We are a specialist B2B marketing agency offering a wide range of marketing services. We lead with strategy and insight to drive your business goals and we deliver campaigns that are fully integrated across marketing, PR, communications and digital to generate sales and growth. Read about our results here

Differentiation

Demand

Account based marketing | Digital marketing | Social media campaigns | Website design and development

Outreach

Public relations | Technical content | Thought leadership | Trade event support | Awards

Engagement

Growth

Consultancy | Strategy workshops | Data and analytics | Management support | Staff augmentation

Training

Providing specialist training to your team can help boost their morale, performance and knowledge. We run a range of interactive workshops on all areas of marketing, which provide practical tips and knowledge that can be applied to your business. We offer 121 training as well as group sessions within your business.

Developing your brand, vision, mission and values | Measuring marketing | Buyer persona mapping | Mastering LinkedIn | Exhibition readiness