+44 (0) 345 075 5955 hello@horizonworks.co.uk

Supporting innovators in complex industries

Marketing

We deliver marketing that is clear, connected and purposeful

Combining a strategic approach with creative thinking, our multi-talented team of writers, designers and digital experts produce seamless marketing campaigns with purpose and precision that generates a demand for your brand and bottom-line success.

Marketing campaigns

Increasing customer awareness is central to a successful business, and building awareness and reputation is vital. Using our in-house expertise, we can create fully integrated, targeted campaigns using traditional, and digital activities to strengthen your brand; and to engage with new, and existing customers.

Horizon Works does this through:

Social media
Press campaigns
Print Ads
PPC and digital marketing
Email marketing

Communications support

Your business is fascinating, and we want to make sure everyone knows it. We will work with you to identify news stories that will generate interest in your chosen markets, case studies to demonstrate your knowledge and expertise, and in-depth creative content to convey your USPs.

We do this via:

Digital marketing
Content creation
Discussions with end customers to create case studies
Distribution of press releases
Social media management

Customer and stakeholder engagement

Creating effective relationships is vital for B2B companies to thrive. Effective and efficient stakeholder engagement is key to the success of any marketing strategy, so we take time to research your companies’ exact needs and structure to create a tailored approach and engaging campaigns.

Horizon Works can create:

Trade PR campaigns with investor relations
Corporate communications programs
High profile events
Customer and staff surveys
Content for staff newsletters and Intranets
Bespoke customer engagement campaigns

Content development

Content is at the heart of any good B2B marketing strategy. At Horizon Works we take time to really get to know your business inside and out, so the content we create truly reflects your business, your products and your values.

We create a range of content such as:

Website content
Press releases
Whitepapers
Blog posts
Social media posts
Newsletters
Case studies and testimonials
Award submissions

Awards, case studies and testimonials

You’ve worked hard to perfect your products and services, and its time for some recognition. Working with you and your customers Horizon Works will produce quality content to strengthen your credibility and raise the profile of your brand. We can support your business to complete the following:

Completion of award applications
Customer case studies
Testimonials

Trade shows, events and conferences

Nothing beats meeting your customers face to face. Its the perfect opportunity to convey your unique selling point, and really get to know your customers. Horizon Works team will ensure that your events have clearly defined goals and are successful as possible by marketing your events through targeted channels. Events we support are:

Trade shows
Conferences
Seminars
Launch parties
Network engagement