PR is necessary whether you are a multi-national or a start-up.
Our PR campaigns are integrated into the bigger picture strategy and have a vital role to play. With proven tools, tactics and measurements we will forge strong relationships with key media which turn generates increased profile for your organisation.
PR planning and delivery
As part of an overall marketing strategy we’ll research and identify relevant publications that are focused on your priority sectors and key audiences, and build relationships with the editors. Publications we’ll focus on include:
- Trade press
- Regional publications
- Business directories
- Analyst reports
Media relations and press office support
We’ll be there to support your company during key events in your business journey, and relationship with the media and press. Horizon Works will make sure you’re getting the very best distribution of your messaging, in a timely manner, by engaging with media outlets on your behalf to manage the release of:
- Media statements
- Press releases
- Interview requests
News, articles, content and thought leadership
We’ll spend a lot of time with you so that we can truly understand your business. We’ll digest the technical information and translate the complexities into clear, powerful messages that will be used to raise awareness of your business and secure your position as a leader in your industry.
We’ll do this through:
- Press releases
- Editorials and thought leadership
- Blogs and news articles
- Opinion pieces
Pitching stories and securing interviews
We will identify your target publications to pitch and secure editorial opportunities that are relevant, and active in your chosen sector to ensure your news and messaging is distributed effectively.
We work with a range of print and online media outlets including specialist, regional, national and global newspapers, journals and trade titles.
Horizon Works has established, professional relationships with leading publications, journalists, bloggers and influencers specialising in complex industries.
PR at awards, events and conferences
Meeting your clients, and industry peers at events, awards and conferences is a great way to increase your reach and strengthen your position as a thought leader in your field. At Horizon Works we’ll work hard to make sure you’re fully prepared, and able to get the very best out of your events.
We will support you in the following:- Preparing press packs
- Managing press calls
- Personal on-site support
- Arranging press meetings and press tours
- Creating supporting leaflets, brochures and presentation material
PR consultancy and training
We can work with our clients on a consultancy level and provide expert advice. Horizon Works will become an extension of your team, developing internal and external relationships, gaining insight into your business to help you identify:
- Key “news worthy” events
- Training opportunities
- Business development
Our PR will elevate your market position nationally and globally.
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