2022 Marketing Trends and Essentials


1st February 2022

Venue: Webinar zia Zoom
Time: 12:00pm - 14:00pm


Marketing Lunch and Learn – In Partnership with the Engineering and Manufacturing Network (EMN)

As you launch into 2022…Are your marketing essentials in place? Do you have a focussed marketing strategy? Are you maximising on marketing trends to bolster your activity?

Now more than ever, it’s important to have a structured marketing strategy and plan of attack in place which capitalises on market opportunities, adopts new marketing trends to stay ahead of your competitors  and accelerates your business in the right direction!

The webinar will cover the following key areas and hot trends for B2B marketing in 2022:

  • How to review your 2021 activities and what to focus on in 2022.
  • Using data driven insights to inform your future marketing activities.
  • Optimising your content and telling your story in different ways.
  • Putting automation at the forefront and taking a mobile first approach.
  • Focusing on customer marketing and capitalising on customer experience.

In addition, we are asking members to submit their marketing frustrations and pain points ahead of the webinar, so that Horizon Works can answer these at the end of the session.

The session will last approximately 90 minutes with time allocated for questions.

For more information on EMN click here.

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