Back to Business Basics – Marketing Essentials


14th - 21st April 2021

Venue: Via Zoom
Time: 10:00am - 11:30pm


The Back to Business Basics – Marketing for Automotive Programme will run from March-April 2021 and is brought to you by Supply Chain North East in Partnership and the North East Automotive Alliance (NEAA).

From Automotive Marketing Strategy to Marketing Essentials and Bespoke Marketing Support, the Back to Business Basics Marketing for Automotive Programme will help companies to understand the fundamental tools and techniques for successfully promoting, selling, and distributing a product or service in the automotive sector. Horizon Works is delighted to be the deliver partner for this programme.

Marketing Essentials – 14 April & 21 April 2021
The back to basics marketing essentials training programme is a whistle stop tour of all areas of marketing from essential planning right the way through to executing digital and PR campaigns. Understanding the fundamental tools and techniques that can help your business raise its awareness, boost its profile and generate leads, is key to marketing success.

Session 1: 14 April 2021 – 10.00am-11.30am

  • Understanding the essentials you need to put in place to maximise your marketing.
  • Creating your brand story, shaping your buyer persona and key messages.
  • Putting the building blocks in place to deliver your marketing.

Session 2: 21 April 2021 – 10.00am-11.30am

  • Using PR and events to build your profile.
  • Using content and other communications to reach out to your audience.
  • Maximising your digital presence across your website, social media and emarketing.
  • Pulling it all together into a plan and measuring your success.

More information here. If you are interested in this programme please contact Samantha Vassallo by email

Please note places are limited and a criteria applies.

Information on Supply Chain North East

Supply Chain North East brings together four key partners to work with over 800 businesses through to 2021, supporting them to identify opportunities in new and existing markets. An integral part of the North East Strategic Economic Plan, that has a vision to create 100,000 more and better jobs between 2014 and 2024. Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC).

Supply Chain North East is a multimillion programme aimed at revolutionising the way SMEs diversify their offering and embrace new markets. The programme has received more than £3m of funding from the England European Regional Development Fund, which is part of the European Structural and Investment Funds Growth Programme 2014-2020.

More information:

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