Building your brand and profile – the essentials for PR and to get you seen and heard by the right audiences in 2021


2nd December 2020

Venue: Via Zoom
Time: 2:00pm - 3:00pm


In partnership with the Advanced Manufacturing Forum (AMF) we are running a series of Masterclasses to prepare businesses for 2021.

The Coronavirus pandemic is still affecting a lot of businesses and it has been a challenging year for many. With the prospect of restrictions still being here in 2021, it’s no longer the case of adapting your strategy for short term changes, it’s about longer term planning with a clear focus on what you need to do to help sustain and grow your business.

In order to put your business in a more secure position, recover faster and build for the future, Horizon Works is running a series of short masterclasses focussing on the marketing essentials you need to put in place so that you can go into 2021 fighting fit.

The third masterclass in the series focuses on building your brand and profile. It will help you to expand your presence in your target markets, get ahead of your competitors, ensure that your messages are reaching the right people and reinforce positive perceptions of your business.

In tough economic conditions, it’s vital that your business is ‘out there’ and is seen, heard and understood by your customers and prospects. Credibility, confidence and trust are crucial in these difficult times. Public relations can play a key role in that.

The areas we will focus on are:

  • Telling your brand story and shaping your messaging – to ensure you are standing out from the crowd.
  • Story sourcing – ideas on creating the foundations for great content and effective audience engagement.
  • Using the power of the press – tips on how to build your presence and make headlines in regional, national and trade media channels.
  • Harnessing social media – using social media platforms to generate engagement and build profile.
  • And finally, how to measure the effectiveness of your tactics – and what you can learn from this.

To minimise the time away from your business and day to day activities, the session will last approximately 45 minutes -1 hour with Q&A encouraged throughout. We anticipate running follow up events to all of the webinars we host should there be demand.

We will send registration details and log-in information for the webinar on the day of the event.

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