Measuring your marketing – the essentials to understanding your current position and market potential in 2021


18th November 2020

Venue: Via Zoom.
Time: 10:30am - 11:15pm


Horizon Works is excited to be delivering a set of four Masterclasses with NDI, who champion the UK’s defence & security industry. The first is Measuring your marketing .

The Coronavirus pandemic is still affecting a lot of businesses and it has been a challenging year for many. With the prospect of restrictions still being here in 2021, it’s no longer the case of adapting your strategy for short term changes, it’s about longer term planning with a clear focus on what you need to do to help sustain and grow your business.

In order to put your business in a more secure position, recover faster and build for the future, Horizon Works is running a series of short masterclasses focussing on the marketing essentials you need to put in place so that you can go into 2021 fighting fit.

The first masterclass focuses on measuring your marketing and understanding your current position and market potential in 2021. If you don’t know your current position and market potential, then you need to take the time to step back and review where you are in the market and how you compare to your competitors, how you have performed during the pandemic, which marketing and sales activities and resources had the most success, what you need to do differently moving forward and what plans you need to put in place to address new market opportunities and maximise on them.

The areas we will focus on are:

– How you can measure the performance of your current marketing and sales strategy – and why this is important for future success.

– What you need to do to understand where you are positioned in your market and how you are benchmarked against your competitors – and how you can use this information to your advantage.

– Ideas on how to gauge what your staff, customers and stakeholders’ perceptions are of your business – this is important for your communications approach.

– Additional tools you can use to understand market opportunities and how to maximise on them.

– And finally, how to filter through all of this important information and use it to your advantage.

We recommend that if you attend this masterclass, you also attend the masterclass titled ‘Shaping your marketing strategy and plan – the essentials to put in place to maximise your marketing and get set for 2021’.

This event is open to NDI and Make UK members and non-members.

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