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The AMF Marketing Club: Marketing for growth and expansion

Date: Thursday 29 November 2018
Venue: Durham County Cricket Club, DH3 3QR
Time: 12:00pm - 14:00pm

 

As marketing partner of the Advanced Manufacturing Forum (AMF) we will be hosting our next Marketing Club on Thursday 29 November 2018.

The AMF is the largest manufacturing forum in the North East and the marketing club aims to provide AMF members with the practical tools, tips and advice that they can use to plan their marketing activities.

The main goal of the AMF is to share knowledge and best practice across the manufacturing industry. As strategic marketing partner of the AMF, we work with them to host our quarterly marketing club which helps to achieve this as we provide members with the insight into best practice within the marketing sector.

Attendees will be given the opportunity to hear from guest speakers Graeme Parkins, managing director of Dyer Engineering and Stephen Irish, managing director of Hyperdrive Innovation who are successful manufacturing companies based in the North East. They will discuss their marketing journey and the innovations which have taken place within this. We aim to highlight the importance of marketing within the manufacturing space and share what tools and tactics are the most effective.

Dyer Engineering 

Graeme caught the engineering “bug” whilst attending the George Stephenson Memorial School and began working life as an Apprentice with Rolls Royce. Going on to build a successful career in the electronics and steel fabrication industries, he achieved his first senior management position aged 25 and has gone on to lead businesses at a senior level for 25 years.

Following an MBO in 2013, Graeme now co-owns Dyer Engineering, a successful, precision machining and fabrication business, in County Durham which has grown 50% in the past 12 months and employs over 200 people.

With ambitious plans to continue the growth journey for Dyer Engineering, this year, the business has embarked on a refocussing of its marketing strategy and a re-boot of its branding.

With a presentation titled “Hedgehogs in a Rowing Boat” Graeme will share his experiences of that journey.

Hyperdrive Innovation

Stephen has substantial experience in technology development and product delivery having worked in tier one automotive supply chain companies, OEMs such as Jaguar Land Rover and engineering consultancies. He wrote his degree thesis on electric and hybrid vehicle technology almost 20 years ago and is founding director of Hyperdrive Innovation.

Establishing Hyperdrive in 2012 with a small team of 6, Stephen has taken the business from a start up to a scale up as the first company in the world to secure the supply of Nissan LEAF lithium-ion technology for its own commercial products. Now developing innovative battery technologies to power electric vehicles, homes and businesses, Hyperdrive brings to the market clean energy alternatives to fossil fuels, working with national and international brands to electrify their fleets for vehicle use in city centres, construction sites and transport hubs. With dedicated manufacturing facilities in Sunderland and Asia, Stephen tells the story of his product roadmap, from initial design concepts right through to volume production, all in effort to cater to the world’s demand for cleaner air.

The agenda will be as follows:

12:00pm – 12:30pm: Lunch and networking
12:30pm – 12:45pm: Introduction from the AMF
12:45pm – 13:15pm: Graeme Parkins, Dyer Engineering
13:15pm – 13:45pm: Stephen Irish, Hyperdrive Innovation
13:45pm – 14:00pm: Horizon Works round up/close

As a full-service marketing agency, Horizon Works specialise in B2B marketing that is clear, connected and purposeful. We work with a wide range of organisations including established businesses, memberships, networks and start-ups to entrepreneurs. Our work is also specialised to complex industries such as engineering and manufacturing meaning we can quickly grasp technologies, products and services and translate them into compelling messages and campaigns.

The event, which is free to attend, will be held on Thursday 29 November in the Cathedral Suite at Durham County Cricket Club, Emirates Riverside, Chester-Le-Street, DH3 3QR and is open to all manufacturing companies in the North East. Book your place today HERE

Attendees will be given the opportunity to hear from guest speakers Graeme Parkins, managing director of Dyer Engineering and Stephen Irish, managing director of Hyperdrive Innovation who are successful manufacturing companies based in the North East. They will discuss their marketing journey and the innovations which have taken place within this. We aim to highlight the importance of marketing within the manufacturing space and share what tools and tactics are the most effective.

coffee, meeting, notes, club

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