Engineering and Manufacturing Marketers’ Meet-Up

Has your brand been truly embraced from board-level to shop floor? Are all of your customer-facing staff singing from the same hymn sheet? Are marketing activities fully understood – or are they met with cynicism? The next edition of the popular Engineering and Manufacturing Marketers’ Meet-up series, will tackle a key challenge for marketers: achieving internal buy-in!

Achieving Brand and Marketing Buy-In – the Internal Challenge will provide practical guidance to marketers in engineering and manufacturing companies on how to sell the purpose of marketing internally and demonstrate results, and how to get staff in all areas of a business to embrace the marketing journey, live the brand and use company messaging and marketing assets consistently.

Horizon Works will examine the internal hurdles marketers have to overcome in developing and rolling out new brands, embedding vision, mission and values into their companies, and securing and maintaining marketing budgets and resources. Horizon Works will then guide delegates through the internal communications methods that can engage staff and help them to get behind marketing efforts.

The presentations will be followed by group sessions where delegates will be able to share their own experiences, talk through their challenges and suggest new solutions.

There’ll also be lunch, networking and plenty of our great coffee to enjoy!