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Horizon Works highlights the success of Murgitroyd’s Newcastle team

29 October 2018

Samantha Davidson, Managing Director of leading B2B marketing agency Horizon Works, talks us through how they are helping global firm Murgitroyd celebrate its 10-year anniversary of its Newcastle office by implementing a regional profile-raising campaign.

Murgitroyd is a global firm of European patent, trade mark and IP attorneys which consists of over 270 staff across 13 offices throughout Europe. The business prides itself on supporting innovation due to its ongoing and continued relationship with its clients and its attorneys being there at every stage of the innovation journey – from start-up businesses to multi-national corporations.

Based in the heart of the city, the Murgitroyd Newcastle team works with North East based businesses of all types and sizes in getting the most out of their intellectual property. The organisation supports a diverse range of clients across multiple sectors including education, law and technology who are innovators and leaders in their fields. The team are experts and can advise on patent, trade mark, design and copyright issues and offer a free consultation.

Building on years of continued success, Murgitroyd appointed Horizon Works to work closely with its Newcastle office. Through operating in similar complex industries, Horizon Works was able to quickly grasp Murgitroyd’s markets and possess the local knowledge, resource and connections to help cement the organisation as leaders in its field regionally.

We are delivering a profile-raising campaign through the creation of press releases, case studies, thought leadership pieces, team profiles and social media content. The activity will help to emphasise the passion, skills and expertise of the Murgitroyd team and the complete focus and time it dedicates to both the individuals and the companies it works with. This work will also support Murgitroyd with its future growth ambitions along with increasing its international reach.

The campaign is helping to showcase the success of the Newcastle office and illustrate how Murgitroyd has been working with companies and innovators at the cutting edge of the sector for 10 years. We will also be supporting its anniversary celebration event this month, to truly commemorate the business and the team.

Keith Jones, Director, Patents at Murgitroyd commented: “We’ve really seen the benefit of working with Horizon Works in 2018, with increased local press coverage and access to Horizon Works’ network of local contacts for business development purposes. We’ve enjoyed working with Samantha and the team thus far, and are looking forward to further building on our relationship with them.”

Horizon Works has a diverse portfolio of clients including US-based AmeriWater, a premier provider of water treatment equipment, The Expanded Metal Company, an expanded metal mesh manufacturer, INVISTA Performance Technologies, one of the world’s largest integrated producers of chemical intermediates, polymers and fibres, Industrial and Marine Hydraulics (IMH), a leading hydraulic engineering company, Crabtree, a designer and manufacturer of metal decorating and coating equipment and Fera, which works across plant and bee health, crop protection, sustainable agriculture, food and feed quality, and chemical safety in the environment.

Keith Jones, Director, Patents at Murgitroyd commented: “We’ve really seen the benefit of working with Horizon Works in 2018, with increased local press coverage and access to Horizon Works’ network of local contacts for business development purposes. We’ve enjoyed working with Samantha and the team thus far, and are looking forward to further building on our relationship with them.”

samantha davidson, managing director, horizon works, keith jones, director patents, murgitroyd

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