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Horizonworks expands with new appointment

21 September 2017

Newcastle-based marketing agency Horizonworks has appointed a new client marketing executive as part of its on-going growth strategy.

Amel Assim, a graduate from Northumbria University has joined the firm following a number of high profile client wins across the manufacturing, engineering, healthcare and technology sectors.

In her new role, Amel will be responsible for supporting Horizonworks’ clients in the delivery of their PR and marketing strategies.

Prior to joining Horizonworks, Amel has held various marketing roles with organisations such as The British Council, Nexity and Explain, and her skills lie in market research as well as being fluent in both French and Arabic.

Horizonworks has experienced rapid growth in 2017, welcoming clients such as: Cellular Solutions, a leading integrated communications company; The Expanded Metal Company, an expanded metal mesh manufacturer; Building Surveyors, a team of commercial and residential building surveying specialists; Arcinova, a contract research and development company to the pharmaceutical sector; and Newcastle Premier Health, a leading provider of medical services.

2017 has also seen Horizonworks co-host several Marketing Clubs as the strategic marketing partner of The Advanced Manufacturing Forum (AMF), the largest manufacturing forum in the North East. Samantha Davidson, managing director at Horizonworks, was also appointed to the AMF board earlier this year.

Commenting on her appointment, Amel said: “I’m delighted to be joining Horizonworks at such an exciting time. The company has grown significantly in 2017, attracting some really high-profile clients and making a number of appointments to strengthen its offering.

“I’m excited about the challenges ahead, working with a great team of business to business marketing specialists and helping Horizonworks achieve its future goals.”

Horizonworks was founded by managing director Samantha Davidson in 2010. It specialises in business to business marketing for organisations working in manufacturing and engineering, healthcare and life sciences, technology and innovation, professional services and the public sector.

Working with a wide range of regional, national and global businesses, Horizonworks offers the full spectrum of marketing services, including strategic marketing, public relations, design, brand development and digital marketing.

Samantha Davidson, managing director at Horizonworks, said “Amel is a young, dynamic executive who will provide invaluable marketing capabilities and support the day-to-day delivery of our growing client base. I’m delighted to be welcoming her to the team and I’m confident that she will be a great asset to the company.”

Horizonworks’ clients include The North East Automotive Alliance, Durham-based Reprotec, Sunderland-based asbestos management consultancy Franks Portlock, training provider Seta, wealth management practice Broad Chare Partners, expanded metal specialist The Expanded Metal Company, speciality chemicals company Devine Chemicals and leading law firm Watson Burton.

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