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Marketing strategy

Strategy

Marketing strategy is at the heart of what we do.

A clear, focused and well-informed strategy underpins business growth and success. We work with clients to develop a clearly aligned marketing strategy that will help them drive their organisation forward and meet their overall objectives.

Strategy gives us the building blocks and with strategy comes alignment.

Find out how we approach our marketing strategies – read our case studies.

Research and insight

To truly create a strong marketing strategy for our clients we first take the time to get to know their business and their ultimate goals and objectives and we can shape a strategy based on this. For our various clients, research can take shape in a multitude of ways such as:

Marketing health check and audit
Communications audit
Customer, market and competitor analysis
Benchmarking, planning and perception analysis
Brand development research
New product / service analysis
Buyer persona / audience analysis
Customer feedback
Focus Groups

Strategy and planning

Once the key research and insight has been carried out it is time to start effectively planning our client’s marketing strategy through understanding their current marketing performance and the impact it is making. We can assess our client’s current marketing strategy through various techniques such as:

Product service launch strategies and plans
Marketing strategy scoping
Marketing strategy development
Marketing planning
On-site strategy sessions
Bespoke campaign strategies
Performance and measurement tools
Bespoke strategies for PR, digital and overall marketing

Our clients

Brand strategy and development

Once all the core information has been acquired we can progress work on our client’s brand strategy and development. Making sure that our client’s brand is being portrayed in the most effective manner with key messages is vital to making sure a brand is aligned and consistent. We can engage with our client’s brand in a multitude of ways:

Brand development research and audits
Proposition and key messaging
Business story telling
Vision, mission and values development
Buyer persona / audience development
Brand identity and system development
Brand workshops, research and focus groups

Consultancy

Additionally, we can work with our clients on a consultancy level and provide expert advice in multiple different areas of their marketing and become their outsourced marketing team. This could involve:

Bespoke strategic projects
Strategy sessions
In-house workshops
Marketing seminars
Specialist support for new product service development
Scoping marketing requirements
Outsourced marketing director
Advice, blogs and guides