New projects expand our portfolio
Horizonworks’ strategy to delivery approach and outsourced marketing team proposition has attracted a number of new clients and projects over the Summer period including the NBT Group, The Faraday Training Group, Dontyne Systems, Dontyne Gears and Digital City.
One of our key strengths is in grasping complex technologies, products and services and translating them into compelling marketing messages that set our clients apart from their competitors – and this is one of the reasons why these new clients choose Horizonworks.
Based in Middlesbrough, the Faraday Training Group specialises in providing electrical power training to the industrial sector – Horizonworks has been appointed to devise a new marketing strategy and plan and then support them in the implementation of their marketing campaigns nationally and internationally.
We are also working with the NBT Group, a long established business supplies company, on formulising their marketing strategy and developing marketing campaigns for each of its divisions including Evolution and Sidekick – both focused on supplying innovative solutions to complex supply chains.
Dontyne Gears offer design, analysis, manufacture and measurement of gears and Dontyne Systems provide intuitively designed, user-friendly gear software to companies across the globe. We recently developed a suite of marketing and exhibition materials for them to present at a number of international trade exhibitions. Our ability to translate complex technologies into effective marketing messages and marketing materials relevant to both a technical and non-technical audience was one of the reasons why we were selected to work with them.
And finally, we have been appointed to deliver a new brand strategy for Digital City which will position Teesside as the ‘Digital City’ in the UK.
Commenting on these new clients, Samantha Davidson, Managing Director explains: “Our marketing specialists have a wide range of expertise that allows us to expertly direct companies like these through the complex marketing landscape of today’s business environment. We find that businesses find it difficult to prioritise which marketing activities are right for them, which is why having a strategy-led approach is important.”