North East Automotive Alliance revs up its marketing with Horizonworks


22nd April 2016

Industry-led cluster group the North East Automotive Alliance (NEAA) is driving its marketing activities forward with the help of Horizonworks.

The NEAA, which was established in 2015 to support the sustainable growth of the automotive sector in the North East, has commissioned Horizonworks to deliver design and creative services to support its strategic objectives.

We will be producing design and creative work for the NEAA for use on both online platforms and in printed materials. This will support the NEAA in promoting its work and the strengths of the sector regionally, nationally and internationally.

With more than 140 member companies, the NEAA is the largest automotive cluster in the UK and one of the fastest growing clusters across Europe. It aims to provide a single unified voice to key stakeholder groups and support and promote existing automotive companies as well as attract new companies and jobs to the region.

Paul Butler, chief executive officer of the North East Automotive Alliance, said: “Horizonworks is an active NEAA member which counts a number of NEAA members in its client portfolio, and has a comprehensive understanding of the region’s automotive landscape.

“This, combined with its expertise in marketing for the manufacturing and engineering sectors, and its track record of delivering outstanding creative work, made Horizonworks an excellent choice of marketing partner as we move forward into our second year.”

Samantha Davidson, managing director of Horizonworks, said: “The North East’s automotive sector is thriving and the region is a hive of innovation and technical expertise.

“The NEAA is a beacon for the industry and is playing a vital part in supporting and promoting businesses in the automotive sector – we’re therefore very proud to be supporting the organisation in its ongoing marketing activities.

“We’re looking forward to bringing our business to business marketing experience – and our expertise in promoting both regional and national networks – to bear for the NEAA, and are excited to be playing a part in the cluster’s growth.”

For more information on the NEAA, visit

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