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Our 5 tips – Marketing in the Automotive Sector

25 September 2018

The automotive sector continues to be a dominating and growing industry, particularly in North East England. However, this industry is one that is continuously met with technological changes. As a result, it is important to make sure that your marketing is also living up to this and embraces these changes to stay at the forefront of this competitive industry.

We’ve put together our 5 tops tips on how organisations serving the automotive sector can improve upon their marketing strategy:

1. Stay updated with the latest industry trends

The automotive space is an ever-shifting landscape. Therefore, it is vital that you keep updated with the latest industry trends. For example, the government has announced by 2040 that all diesel and petrol vehicles will be banned. Although it may seem far down the line, many organisations will need to factor this in to their marketing strategies now to prepare for this major change.

2. Maintain your brand’s story and reputation

Many organisations within the automotive industry possess years and years of experience and hold a strong heritage. Many customers base their decisions on the reputation of a brand. Therefore, as you improve and work on your marketing strategy, businesses must be careful not to lose the essence and story of their brand as often this is a large factor of trust for your customers.

3. Video and Artificial Intelligence (AI)

Both video and AI are becoming more and more prominent within the automotive sector. Video provides a great and remote way for customers to see the detail and specifications of a product in an easy and accessible manner. AI expands on this and allows customers to truly experience and interact with products on a much more immersive level.

4. Communicate with your customers

The automotive industry is known for having a long customer journey. Customers within this space are often making large investment decisions and as a result the process is made lengthier by factors such as in-depth research by a customer taking place. Therefore, it is vital that you communicate with your customers often and in a detailed way. They will want to know all the key and detailed information about your products and what you can offer them before making an informed decision.

5. Cater for mobile users

Carrying on from the above point, it will be more likely that a large percentage of your customers will be carrying out their research on a mobile device on the go. As a result, it is critical that all your digital platforms have been optimised with a mobile user in mind and that platforms such as your website are easy to navigate, and key information can be found.

We specialise in working with innovators in complex industry such as the automotive sector. We work extremely close with our clients to make sure that we gain a complex understanding of their products and services. This combined with our strategic approach, creates the strongest possible framework for great work and allows us to turn complexity into clarity.

Visit our manufacturing and engineering page to find out more.

We specialise in working with innovators in complex industry such as the automotive sector. We work extremely close with our clients to make sure that we gain a complex understanding of their products and services. This combined with our strategic approach, creates the strongest possible framework for great work and allows us to turn complexity into clarity.

automotive marketing

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