Reflecting on a successful 2018
Our Managing Director, Samantha Davidson, talks through the highlights of 2018 and how the company has been able to build upon its ambitious growth plans.
1. Launched our new brand
After a period of sustained growth, we launched our new brand and website in June 2018. The vibrant new brand and website have been key components in our growth strategy. Our brand now truly reflects where Horizon Works is positioned in the market place and accurately represents our passion for supporting innovators across our region and beyond. Our new brand played a key part in us being shortlisted for Agency of the Year at the 2018 North East Marketing Awards.
2. Developed our business overseas
This year we have been able to expand our business overseas. We secured our first international client, Ohio-based AmeriWater – which provides premium water treatment equipment. After being impressed with the work that Horizon Works had carried out with clients in similarly complex industries, AmeriWater appointed us to help them deliver their growth plans.
To commemorate this further, we were one of only 20 companies throughout the whole of the UK to have been awarded funding as part of Heathrow Airport’s World of Opportunity programme. The programme aims to provide 20 SMEs across the UK with the financial boost needed to explore and develop export opportunities through trade missions, trade shows or market research. Ohio is a key manufacturing hub in the United States and the funding will allow us to further capitalise on this.
3. Expanded our client base
This year has been an exciting one for our client portfolio in that we have been able to add a wealth of new organisations to our existing client base. This includes companies such as INVISTA Performance Technologies, one of the world’s largest integrated producers of chemical intermediates, Groundwork South Tyneside and Newcastle, which helps people and organisations make changes in order to create better neighbourhoods and work in a greener way and Fera, which works across plant and bee health, crop protection, sustainable agriculture, food and feed quality and chemical safety in the environment.
Sarah French, Deputy CEO of Groundwork commented: “We engaged Horizon Works to review our current marketing and PR activities and develop a practical strategy for the Trust. Horizon Works produced an insight into our work, ethos and values informing a new approach to our brand, campaigns and business. The team quickly got to grips with our broad and diverse business activities and approached the project with enthusiasm, drive and clarity. They have been a pleasure to work with and we will certainly continue the relationship to keep our marketing and PR activity on track.”
Throughout the year, we have also expanded our client delivery teams to accommodate our growing client list. We have attended and exhibited at key industry events such as the North East Automotive Expo and the NEPIC Meet the Members Annual Conference and Exhibition. As official marketing partner of the Advanced Manufacturing Forum (AMF), we have also hosted a range of events including our successful Marketing Club and Awards Masterclass to provide manufacturing organisations with key marketing tips, tools and advice.
5. New office
Finally, we have invested in a new purpose-built office and will be moving into our new headquarters this month. Located on Northumberland Business Park, Cramlington, the new facility will allow us to accommodate our growing team, provide a better fluid working environment for our staff and will also feature a large event space on the ground floor of the property. This will allow us to host a range of seminars and events for our clients, network partners and businesses from our target sectors and continue to build on our passion to support innovators in complex industries.
To find out how Horizon Works can help you grow beyond your expectations, click here to get in touch with our team.