Based in Dayton, Ohio, AmeriWater is an industry leader in the design, manufacture, installation and supply of water purification systems and services for the dialysis, healthcare and industrial sectors. It has a nationwide network of dealers across the US with its number one goal being to provide the best water purification products and services available.
After being impressed with work that Horizon Works had carried out with clients in similar complex industries, AmeriWater appointed us to help them deliver their growth plans. The aim was to develop and implement a programme of marketing activity and tools to help the business market its impressive work.
We carried out an in-depth communications audit with AmeriWater’s dealers and employees and this allowed us to review perceptions of AmeriWater and its communications and to gauge its position in key sectors. We discovered that AmeriWater’s dealers and end users did not hold a full understanding of its offering which resulted in missed cross-selling opportunities.
AmeriWater’s messaging and brand did not portray the company’s vast expertise, high quality products or position in the marketplace. With this knowledge, we recommended a refresh of its brand and messaging to better depict its full-service offering, a new website, increased direct contact with dealers through email marketing and a new suite of marketing collateral.
We created a new brand and visual style for AmeriWater as well as brand guidelines to improve consistency and increase brand recognition. The new strapline and key messaging portrays what AmeriWater does and the USPs highlight more the benefits of its products and expertise. Utilising the new brand and messaging we created a website and dealer portal as well as new marketing assets including social media infographics, brochures and exhibition materials.
We implemented their marketing plan and key tactics including PR, content marketing and e-marketing and this has helped deliver a sense of clarity for AmeriWater. Its new e-marketing means it has a consistent way to communicate with its dealers, with AmeriWater’s open rates being some of the highest we have seen. As a whole, AmeriWater now holds a much stronger presence in a competitive market.
“Wow! What an incredible group of talented individuals at Horizon Works. We interviewed a number of marketing firms and it was apparent from our first interaction that they have the talent and resources to deliver a professional and well thought out comprehensive marketing plan which includes not only the development of our new website but also all related marketing collateral.”
Travis Tashjian, Vice President of Sales at AmeriWater LLC
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