Ameriwater

Background

Based in Dayton, Ohio, AmeriWater is an industry leader in the design, manufacture, installation and supply of water purification systems and services for the dialysis, healthcare and industrial sectors. It has a nationwide network of dealers across the US with its number one goal being to provide the best water purification products and services available.

Approach

After being impressed with work that Horizon Works had carried out with clients in similar complex industries, AmeriWater appointed us to help them deliver their growth plans.  The aim was to develop and implement a programme of marketing activity and tools to help the business market its impressive work.

Solution

• We created a new brand and visual style for AmeriWater as well as brand guidelines to improve consistency and increase brand recognition
• The new strapline and key messaging portrays what AmeriWater does and the USPs highlight more the benefits of its products and expertise
• Utilising the new brand and messaging we created a website and dealer portal as well as new marketing assets including social media infographics, brochures and exhibition materials

Outcome

• We implemented their marketing plan and key tactics including PR, content marketing and e-marketing and this has helped deliver a sense of clarity for AmeriWater
• Its new e-marketing means it has a consistent way to communicate with its dealers, with AmeriWater’s open rates being some of the highest we have seen
• As a whole, AmeriWater now holds a much stronger presence in a competitive market