Atlas Copco Rental UK


Atlas Copco Rental UK, part of Atlas Copco Group, specialises in the provision of state-of-the-art temporary compressed air, nitrogen, power modules, industrial boilers, and services. A total solution provider, Atlas Copco Rental UK operates nationwide across a breadth of industries including oil and gas, manufacturing, power, chemicals, and food and beverage.


The organisation was merging its onshore and offshore rental divisions and required a marketing strategy to raise the profile of its extensive rental capabilities amongst its target audiences. We worked closely with Atlas Copco Rental UK’s Sales Engineers to gain an in-depth understanding of the organisation’s proposition, extensive portfolio of rental equipment and services, and core target markets.


  • Market research and a communications audit with customers to gauge their perceptions of the company, its proposition and marketing
  • Refreshed key messaging – translating the technical intricacies of its proposition into messaging which was tailored to each of its target audiences and clearly articulated its USPs and in-house expertise
  • Insight into the best marketing tactics to help raise the profile of its capabilities


  • A marketing strategy focussing on the organisation’s main objective of further raising the profile of its extensive rental capabilities
  • A comprehensive twelve-month marketing plan which defined integrated and targeted campaigns to support the efforts of Atlas Copco Rental UK’s Sales Engineers
  • Ongoing monthly support from Horizon Works to deliver the strategy and plan
  • A raised profile through a range of activities including PR and content marketing such as case studies and blogs

“We have found Horizon Works great to work alongside. Their knowledge, experience and skills ensure they understand what message we are trying convey to our customers or prospects and create content in-line with our company brand and guidelines. I would highly recommend their services if you are looking to completely outsource or supplement your marketing.”

Sean Clemens, UK Sales and Business Development Manager, Atlas Copco Rental UK