Atlas Copco Rental UK

Background

Atlas Copco Rental UK, part of Atlas Copco Group, specialises in the provision of state-of-the-art temporary compressed air, nitrogen, power modules, industrial boilers, and services. A total solution provider, Atlas Copco Rental UK operates nationwide across a breadth of industries including oil and gas, manufacturing, power, chemicals, and food and beverage.

Approach

The organisation was merging its onshore and offshore rental divisions and required a marketing strategy to raise the profile of its extensive rental capabilities amongst its target audiences. We worked closely with Atlas Copco Rental UK’s Sales Engineers to gain an in-depth understanding of the organisation’s proposition, extensive portfolio of rental equipment and services, and core target markets.

Solution

• Market research and a communications audit with customers to gauge their perceptions of the company, its proposition and marketing
• Refreshed key messaging – translating the technical intricacies of its proposition into messaging which was tailored to each of its target audiences and clearly articulated its USPs and in-house expertise
• Insight into the best marketing tactics to help raise the profile of its capabilities

Result

• A marketing strategy focussing on the organisation’s main objective of further raising the profile of its extensive rental capabilities
• A comprehensive twelve-month marketing plan which defined integrated and targeted campaigns to support the efforts of Atlas Copco Rental UK’s Sales Engineers
• Ongoing monthly support from Horizon Works to deliver the strategy and plan
• A raised profile through a range of activities including PR and content marketing such as case studies and blogs