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Background

Atlas Copco Rental UK, part of Atlas Copco Group, specialises in the provision of state-of-the-art temporary compressed air, nitrogen, power modules, industrial boilers, and services. A total solution provider, Atlas Copco Rental UK operates nationwide across a breadth of industries including oil and gas, manufacturing, power, chemicals, and food and beverage.

The organisation was merging its onshore and offshore rental divisions and required a marketing strategy to raise the profile of its extensive rental capabilities amongst its target audiences.

Our approach

We worked closely with Atlas Copco Rental UK’s Sales Engineers to gain an in-depth understanding of the organisation’s proposition, extensive portfolio of rental equipment and services, and core target markets.

In addition, we undertook thorough market research and carried out a communications audit with Atlas Copco Rental UK’s customers which allowed us to gauge their perceptions of the company, its proposition and marketing. We discovered that, alongside its innovative equipment, what truly sets Atlas Copco Rental UK apart is its high-quality customer service and its ability to provide bespoke total rental solutions.

Harnessing this intelligence, we refreshed Atlas Copco Rental UK’s key messaging – translating the technical intricacies of its proposition into messaging which was tailored to each of its target audiences and clearly articulated its USPs and in-house expertise.

Outcome

A marketing strategy was developed in line with the organisation’s objective of further raising the profile of its extensive rental capabilities. This included a comprehensive six-month marketing plan which defined integrated and targeted campaigns to support the efforts of Atlas Copco Rental UK’s Sales Engineers.

Horizon Works then transitioned to a retainer relationship with Atlas Copco Rental UK. As its marketing partner, we provide a range of ongoing marketing support including PR, design, and a range of content marketing such as case studies and blogs.

 

 

 

“We have found Horizon Works great to work alongside. Their knowledge, experience and skills ensure they understand what message we are trying convey to our customers or prospects and create content in-line with our company brand and guidelines. I would highly recommend their services if you are looking to completely outsource or supplement your marketing.”

Sean Clemens, UK Sales and Business Development Manager, Atlas Copco Rental UK

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