At the beginning
Founded in 1995, Cellular Solutions provides business communications and software systems – including mobile, landline and software solutions – to companies ranging from start-ups and SMEs to large, multi-site organisations, helping them at every stage of their journeys.
Over the last two decades it has built up a strong reputation for providing close customer support to businesses, embedding itself into organisations and enabling clients to save time and money by offering a wide range of specialist business communications and business systems services under one roof.
However, they identified that it was the right time to re-evaluate their marketing, articulate their service proposition more clearly and raise their profile in new and existing target markets across the North.
The company needed a brand and communications refresh to better appeal to a more widespread network of businesses – including manufacturing and engineering firms across the North East. Cellular Solutions was impressed by Horizon Works, strategic know-how and recognised that a more focussed approach would put them on a higher level.
Horizon Works was appointed to develop a new approach – the insight at the start of our journey was going to be critical in laying the foundations for what was required moving forward.
First and foremost, we fully understood the company by conducting a thorough communications audit that included interviews with all senior team members, interviews with current and former customers, and a full competitor analysis for all areas of the business.
When we looked at their competitors, we had to assess the marketplace for each individual product they offered as well as the three-way services of mobile, landline and software.
It was roundly agreed, after we returned with our recommendations, that Cellular Solutions needed a brand refresh and its messaging streamlined. Along with this, it needed a cohesive marketing strategy and a clear and focussed marketing plan.
Together, this would enable Cellular Solutions to engage more effectively with new customers and communicate its varied propositions in a more compelling and straight-forward way.
We pride ourselves on being a trusted partner to North East businesses, increasing their efficiency and productivity and working hand in hand with like-minded organisations. Working with Horizon Works has helped us to strengthen our position in target markets such as manufacturing and engineering. Furthermore, I feel the revised brand and website really encapsulates the essence of the business.”
Mike Bowers, Managing Director
Horizon Works refreshed the brand and visual style and created headlines and messages to add structure and clarity its offering. What followed was the design and development of its new website which, crucially, we now keep up to date with blogs and advice articles.
We developed a marketing strategy which was clear, connected and had purpose and in delivering it, we have been able to create more effective targeted communications tailored to its customer-base. We also manage the social media and digital channels and regularly educate and inform existing and potential customers about the range of products and services the company excels at and offers.
With the new strategic approach and a multi-talented team at Horizon Works to deliver all aspects of its plan, not only have they made a significant impact in their target markets – everything is now consistent, clear and on message.
The results and beyond
The first three months focused on re-introducing and educating the customers, once we completed that phase, our marketing became more focused, significantly increasing regional press coverage and awareness.
Cellular Solutions is now an active membes of the North East of England Process Industry Cluster (NEPIC) and has a strong presence within the automotive industry. In terms profile, Horizon Works has continuously put Cellular Solutions where it needs to be — in front of the right people and ahead of its competition.
In addition, since launching the website and managing e-shots and social media, traffic and engagement online has dramatically increased. Now, Cellular Solutions has continual access to a multi-talented team of writers, designers and digital experts that produce seamless marketing campaigns that are generating results for their business.
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