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Crabtree has been providing global metal decorating and coating solutions for over 50 years. It manufactures its own well-established range of metal decorating machines from its base in Gateshead, North East England as well as manufacturing a range of component supplies and bespoke solutions for customers. It is well recognised for its service and machines, though it had suffered from a lack of presence, leading to many believing the company had gone out of business. The company approached Horizon Works to change this.

The work

Crabtree wanted to refresh its image in order to bring the brand up to date with the values it was operating by, however it is an iconic company within the markets it operates in and we didn’t want to lose the essence of how it is known. We therefore developed the Crabtree ‘C’ and introduced more colour. In order to increase its profile, the company commissioned Horizon Works to provide PR, digital and social media services.

The results

Horizon Works liaised with a Crabtree customer to draft a press release on a machine it was purchasing and we arranged for a photographer to capture an image of the customer signing off on the machine from Crabtree’s factory. The press release was well picked up by local, trade and international press – successfully highlighting that Crabtree is still in business. With Crabtree subsequently having meetings with prospects off the back of the work. This is one of the many PR projects we have delivered successfully for them.

“We are extremely happy with the work of the Horizon Works team in helping to amplify our company narrative around the projects we’re working on and the services we offer, driven by our experienced engineers. The team has done a great job in updating our logo and creating a visually impactful style that enables us to stand out.”

Alan Rutter, Senior Director

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