Devine Chemicals

Background

Headquartered in the North East of England, Devine Chemicals Ltd is a leading speciality chemicals manufacturer and global distributor.

The company has more than 30 years of experience in supplying dispersants, water retention aids, rheology modifiers, defoamers, wax emulsions and high-performance pigments for use across a diverse range of industries.

It has also developed its own portfolio of premium quality products which are designed and manufactured in the UK. This includes DeCAL – a range of synthetic thickeners and dispersants and DeTOX – a range of titanium dioxide pigments.

Devine Chemicals Ltd is also the UK distributor for global manufacturers including Bitoner, Lamberti SpA, Allinova and AFCONA Additives.

Brief

Devine Chemicals has experienced impressive growth in the last ten years. This success has meant a relocation to new, larger premises in Annfield Plain, the opening of a new Research and Innovation Centre in Lancashire and an office and warehouse facility, Devine Chemicals BV, in Heerhugowaard, Holland. The company hasn’t stood still however, and now, Devine US LLC is operating in the US market.

Devine Chemicals required a new corporate video which would reflect the company’s extensive capabilities, facilities, approach and international presence, and could be used to support business development and marketing activities as the business continues to move forward.

Solution

• As Devine Chemicals’ marketing partner, we undertook full management of the video project.
• We shaped the brief, script and content, and liaised with a videographer on filming – which included site footage, interviews and drone footage.
• We also supported with editing the video, working closely with both the videographers and Devine Chemicals team.

Results

• The ‘Discover Devine Chemicals’ video provides Devine Chemicals with a powerful tool to drive further engagement with the business.
• It can be used in presentations, conferences, exhibitions and on social media channels, to demonstrate Devine Chemicals’ full value proposition in a visually impactful way.