Background

Devine Chemicals is a leading speciality chemicals manufacturer and global distributor. The company has over 30 years of experience in supplying dispersants, water retention aids, rheology modifiers, defoamers, wax emulsions and high-performance pigments for use across a diverse range of industries. Devine Chemicals has also developed its own portfolio of premium quality products which are designed and manufactured in the UK. The company wanted to raise its profile and engage with key target groups to further strengthen its position as a market leader. In 2014, Devine Chemicals appointed Horizon Works to provide a full range of marketing services that would support the company’s growth and sales strategy in the UK and globally.

Approach

Through gaining a sound understanding of Devine Chemicals, conducting research to benchmark the company against its competitors and gauge customer’s perceptions, it was identified that the Devine family name had a strong reputation within the sector. Utilising this research, we created a new overarching brand and visual style that included the firm’s own brand offering and a set of key messages to convey the expertise, values and company’s position in the marketplace. We developed a marketing strategy and plan to meet the company’s business objectives and position the firm as a global manufacturer and distributor to the speciality chemicals industry. More recently in 2019, we designed and developed a new website to reinforce its proposition and promote its vast portfolio of products and key markets in a more engaging way.

Outcome

We are Devine Chemicals outsourced marketing team and support the company through the implementation of its marketing plan. The creation of a strong brand identity has helped Devine Chemicals to communicate their proposition, values and expertise. This coupled with the development of key marketing materials has enabled the company to market itself effectively and engage with target audiences and markets on a national and international level. The Devine Chemicals team fully embraced the new website and the ongoing marketing support we provide including digital marketing, PR, event support and social media has resulted in continuous improvements in engagement and driving traffic to the website.

Landscape

“When the time came to find a partner to assist in the marketing of Devine Chemicals I already knew I wanted to work with Horizon Works. Their planning, attention to detail, advice and ideas were exactly what we needed. They created a website and marketing materials that exactly represented what we wanted to achieve.”

Dan Devine – Director

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