ExMesh™ is the security division of expanded metal pioneer The Expanded Metal Company. Based in Hartlepool, North East England, it develops and manufactures metal mesh products such as high security fencing systems, gates, anti-climb barriers, security mesh and cages.
ExMesh™ helps to protect people, assets and property across defence, transport, education, prisons, telecommunications, utilities and critical national infrastructure. Many of its products have high security certification and it was the first UK fencing manufacturer to be awarded ‘Secured by Design’ status.
Due to the specialist nature of ExMesh™, The Expanded Metal Company needed to ensure that the division would be viewed as having a distinct identity, and would be easily recognisable and understood by security consultants, fencing contractors, specifiers and other target groups.
And while ExMesh™ had an excellent reputation – and a long track record of delivering for major projects – its brand presence and wider industry profile needed strengthening in the face of increased competition.
“Horizon Works has supported us in redeveloping a strong brand image and marketing strategy for ExMesh™ to strengthen our position as a renowned market leader. Their expertise in digital and traditional marketing continues to grow our regional, national and international footprint across multiple market segments and channels.”
Ian Hutchinson, Commercial Manager