ExMesh™ is the security division of expanded metal pioneer The Expanded Metal Company. Based in Hartlepool, North East England, it develops and manufactures metal mesh products such as high security fencing systems, gates, anti-climb barriers, security mesh and cages.

ExMesh™ helps to protect people, assets and property across defence, transport, education, prisons, telecommunications, utilities and critical national infrastructure. Many of its products have high security certification and it was the first UK fencing manufacturer to be awarded ‘Secured by Design’ status.


Due to the specialist nature of ExMesh™, The Expanded Metal Company needed to ensure that the division would be viewed as having a distinct identity, and would be easily recognisable and understood by security consultants, fencing contractors, specifiers and other target groups.

And while ExMesh™ had an excellent reputation – and a long track record of delivering for major projects – its brand presence and wider industry profile needed strengthening in the face of increased competition.


  • A refined brand identity and visual style
  • A new website highlighting a full product range
  • Marketing collateral to support business development
  • Email campaigns to support product sales and brand engagement
  • PR campaigns tailored to the security industry
  • Social media content, including infographics and motion graphics


  • ExMesh™ now has a distinct brand identity and profile
  • Traffic to the ExMesh™ website has substantially increased and has continued to rise over 2021 and 2022
  • ExMesh™ has a larger presence in the specialist security media, which has strengthened its industry credibility

“Horizon Works has supported us in redeveloping a strong brand image and marketing strategy for ExMesh™ to strengthen our position as a renowned market leader.  Their expertise in digital and traditional marketing continues to grow our regional, national and international footprint across multiple market segments and channels.”

Ian Hutchinson, Commercial Manager