Fostering for Middlesbrough aims to place local children with local families, and firmly believes that every child should have a safe, secure, and stable environment in which to grow and achieve their dreams.

As part of Middlesbrough Council, the fostering service did not have a brand of its own. Middlesbrough Council appointed Horizon Works to develop a new name and brand that effectively portrayed its fostering services and to help better position it in the local community and raise its profile.

fostering for middlesbrough poster


The fostering team pride themselves on working closely with all those involved in the fostering process such as parents, families and children. As a result, the service needed a brand that effectively portrayed the amazing and impactful work that takes place.

Through understanding Fostering for Middlesbrough’s core values and objectives, we developed a new brand and identity for the organisation. We worked closely with the team at Middlesbrough Council to coin the brand name, ‘Fostering for Middlesbrough’ a name which promotes inclusion and unity.

children's game
infant walking


We created a brand which reinforces Fostering for Middlesbrough’s connection with Middlesbrough Council whilst still giving the service its own identity. We also provided brand guidelines and a brand tone of voice document which would allow the team to communicate in an engaging, consistent and effective way.

Additionally, in the new brand style we designed social media banners, posters and a brochure folder with designed case study insert, to help the team continue to raise its profile and maximise its reach.

Fostering for Middlesbrough now has a clear and defined brand which the whole team can promote and market. It has been successful in its goal to raise its profile and establish an identity of its own.

fostering for middlesbrough poster, bus stop
fostering for middlesbrough brochure
fostering for middlesbrough brochure spread

“Horizon Works has provided a professional service to Middlesbrough Council. They have developed a strong brand for Fostering for Middlesbrough and the campaign is already having a powerful impact on the residents of Middlesbrough.”

Anne-Marie O’Donnell, Marketing Officer 

grandparent, grandchild

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