Franks Portlock

Background

Founded in 2006, Franks Portlock is a leading environmental and asbestos management consultancy. A UKAS accredited organisation, it operates from a network of offices across the UK delivering a range of services which ensure its clients comply with current health and safety regulations.

Approach

Franks Portlock had generated leads and built its reputation for great work through its network of contacts. The owners realised that marketing, which had not been explored previously, would bring greater stability, better visibility nationally – and the growth they were looking for.

Outcome

• We conducted competitor analysis as well as in-depth sessions with customers and staff to provide a rich collection of qualitative data that measured perceptions of the current brand
• It was clear that Franks Portlock’s brand and marketing did not reflect the standard of work being performed by its team of highly trained professionals
• We created a new brand, website and key messaging which translated the company’s complex technical language in a compelling and engaging way

Results

• The new look and feel reflected a much bolder position in the marketplace and stood apart from competitors
• Franks Portlock’s profile transformed rapidly after the launch of its new identity and website, in tandem with our marketing strategy
• Within 12 months the company expanded outside of the North East, opening offices across the UK and it now competes nationally