Founded in 2006, Franks Portlock is a leading environmental and asbestos management consultancy. A UKAS accredited organisation, it operates from a network of offices across the UK delivering a range of services which ensure its clients comply with current health and safety regulations.
Franks Portlock had generated leads and built its reputation for great work through its network of contacts. The owners realised that marketing, which had not been explored previously, would bring greater stability, better visibility nationally – and the growth they were looking for.
We undertook a review of Franks Portlock’s marketing materials and conducted a competitor analysis, as well as in-depth sessions with customers, founders and staff, to provide a rich collection of qualitative data that measured the feelings people had for the current brand.
It was clear that Franks Portlock’s brand and marketing did not reflect the standard of work being performed by its team of highly trained professionals. We also explored the strategies used to reach and appeal to the target market. We discovered nothing was standing out as it should have, and a complete refresh of both brand and messaging was required, and an in-depth marketing strategy needed to be implemented.
The entire Horizon Works team came together to bring this project to life. We created a new brand and website and developed new key messaging, in which we translated the company’s complex technical language in a compelling and engaging way. The new look and feel reflected a much bolder position in the marketplace and stood apart from competitors.
Franks Portlock’s profile transformed rapidly after the launch of its new identity and website, in tandem with our marketing strategy. Within 12 months the company expanded outside of the North East, opening offices across the UK and it now competes nationally. We are on a continual journey with Franks Portlock with the core of our strategy still remaining strong.
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