Gate 7

Background

Established in 2000, Gate 7 is a global specialist in the manufacture and supply of innovative industrial decals and printed components. They combine decades of expertise with cutting edge technical capabilities and a passion for innovation to deliver high quality and high-performance print solutions which help its customers to enhance safety, market their brand, and improve equipment aesthetics.

They are proud to be not only a multi-generational family business but an award-winning, global organisation – they attribute this success to the trusted and long-standing relationships they develop with their customers.

Brief

Gate 7 – which has sites in Gateshead, UK and Pennsylvania, US – was embarking on the next phase of its growth journey, which notably included the establishment of a new facility in India.

To support the company’s expansion and ensure scalability, the company needed a flexible, up-to-date website which would engage new visitors and inform current customers. It was therefore also imperative that the new website effectively showcased Gate 7’s global footprint and articulated its offering and expertise, capturing leads and attention.

Solution

• The new website provides Gate 7 with the ability to populate the CMS with Hindi content, as well as English content. Users who visit the site from an India-based IP address will be shown the website in Hindi or all users will have the choice to select which language they would prefer to view the website in, this can be turned on or off as needed.
• The site will allow domains for the US and the UK website to point to the same website, ensuring clarity in messaging and brand on a global scale.
• It has a far more considered user experience and user journey with content that resonates with Gate 7’s target audience.

Results

• The Gate 7 Group now has a website that better reflects the business it is today and its global presence – including its USA and India offices.
• The new website cements Gate 7’s position as a leading specialist in decal manufacturing and high-performance print solutions.
• Horizon Works is now delivering Gate 7’s marketing on a retainer basis – and this is helping it to engage with its key industries; agricultural, construction and industrial.