INVISTA Performance Technologies (IPT) is the technology licensing group within INVISTA, which is a wholly owned subsidiary of Koch Industries. The company provides the resources and know how to deliver world-scale technology for licensing to a growing portfolio of technologies in the polyester, polyurethane, nylon and refinery value chains. It has niche offerings and needs to communicate these effectively through presentations to investors, and technicians and engineers. INVISTA commissioned Horizon Works to create a consistent approach to its style and messaging.
In order to ensure we understood Invista’s complex offerings we began the project with an in-depth scoping session. From this we were able to highlight and define IPT’s core services. We then created a new visual style for the company’s presentations using PowerPoint and introduced a professional style that would translate well across international borders and in settings such as large-scale conferences and one on one meetings. This included creating a number of infographics to communicate highly technical information.
The newly designed visual style, graphics and key messages that we created enable IPT to demonstrate its capabilities consistently and in a clear way. This has since been applied to PowerPoint templates which are used when presenting to investors and technical staff.
In addition, we were commissioned to create a Chinese advert and a flyer for an event using the new visual style. In order to support the IPT team with their presentations and event collateral, we now work on a retained basis for the team and provide content and design.
“We are scientists and engineers, we know our industry well and love a graph. However, we realised that we could improve how we communicate in a more visual way. The skills of the Horizon Works team have provided us with a consistent style and clear message that we are able to communicate – they have successfully enabled us to share our complex message in a coherent way.”
Andrew Sagar, CTO
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