Palintest Animation

Background

Headquartered in Gateshead, UK, Palintest is an international leader in water analysis technology, with an established market presence in Europe, North America and Australia.

Established in the UK in 1989, but with a history dating back to the 1800s, Palintest has pioneered techniques and technology used in water management, the recreational water sector, the food and beverage industry and humanitarian aid.

The company is named after Dr Palin, who in the 1950s pioneered the use of DPD for field analysis of free and total chlorine – making water analysis accessible to all.

Palintest’s technologies are manufactured in the UK and are used globally to protect lives and the environment.

Brief

Palintest has served the recreational water sector for decades. Its products – including photometers and test strips – are supplied worldwide to leisure companies, pool and spa operators, municipal authorities, maintenance companies, and pool and spa shops.

As part of its strategy, Palintest wanted to grow its market share further: it launched a sales and marketing campaign to attract new customers, and strengthen its presence in the recreational water sector.

To support the campaign, Palintest commissioned us to create an animation which showed a day in the life of a pool technician, to demonstrate the use of its technology, and its effectiveness when used in recreational water environments.

Solution

• We created a pool technician character, ‘Aqua’, to take centre stage in the animation.
• The animation was storyboarded, with a narrative including key activities throughout the day, pool testing and water analysis, and the company’s technical support.
• We illustrated all elements of the animation, including Palintest’s products, the testing processes, additional characters (including superheroes to represent instruments, reagents and accessories) and settings, such as a house and swimming pool.
• We created the animation, working closely with the Palintest team throughout – and we also sourced the animation voiceover and music.

Results

• The animation has brought Palintest’s solutions to life in a vibrant, fun and engaging way, showing how they integrate into a technician’s daily routines, and demonstrating the ease of use and effectiveness of its technology.
• The content has been used extensively by Palintest to support its recreational water campaign, and has received high levels of engagement on channels such as LinkedIn.
• We have also repackaged segments from the animation for use as shorter snippets on social media, to highlight specific aspects of Palintest’s technology, such as its Palintest Connect software.