Separate Reality


Separate Reality is a dynamic software development company that has a suite of innovative products for delivering seamless digital experiences. At the heart of the company’s product stack is the SR-SSB, an advanced integration platform that connects diverse OSS/BSS systems into a single middleware platform to deliver a unified customer experience across multiple touchpoints. Its portfolio also includes point-of-sale solutions, app frameworks, web frameworks, portals, call centre solutions, and off-the-shelf eCommerce widgets.


Well-established in the telecoms sector, Separate Reality sought to diversify into a breadth of additional sectors. The agility of its SR-SSB, as well as its wider product stack, meant the company was ideally placed to branch into the global fintech, insurance and utilities sectors. Separate Reality approached Horizon Works to conduct in-depth research into its target markets and to devise a comprehensive marketing strategy to drive forward this diversification.


  • An informed marketing strategy and plan which support the company objective of growth through market diversification.
  • Market research to define buyer personae and the most effective means to engage strategic target audiences.
  • Refined core messaging to better translate the technical intricacies of the company’s products and position.


  • Key messaging for each target market, which clearly and concisely articulate the company’s USPs, offering, and sector expertise.
  • A well-defined and research-driven marketing approach and 12-month plan with a focus on raising the company’s profile in strategic target markets.
  • An increase in website traffic and LinkedIn engagement.

“Horizon Works helped us develop a clear and concise strategy in order to cut through in a complex marketplace. Their expertise ensured we got maximum marketing efficiencies for our budget, and they were always willing to listen and work closely with us. We hope to work with them for a long time to come as we continue to grow and develop the Separate Reality brand.”



Jill Simpson, Operations Director