Our work with Taylor Packaging | Success Stories

Background

Founded in 1973, Taylor Packaging is a leading provider of intelligent and innovative bespoke packaging solutions. A family owned business, the company prides itself on its industry knowledge, resources and facilities in order to produce the right packaging for its customers.

Approach

Although the company provides packaging solutions to regional leaders in the automotive, manufacturing, engineering and construction industries, it was looking to further raise its profile and level of engagement with key target audiences. It required a marketing strategy, brand and marketing approach to help modernise the company whilst drawing on its expertise and positioning it as a leader in its industry.

Solution

Extensive research into key markets to benchmark Taylor Packaging against its competitors
A customer communications audit to gauge perceptions of the company, the service and products it offers which would enable us to recommend clearer messaging and a USP
Recommendations from the research included creating a strong brand identity through the refresh of its logo, visual style and messaging
A new marketing strategy and structured marketing plan was developed to focus on educating prospects and customers on its capabilities and expertise as well as recommending the key marketing channels, tools and campaigns

Result

A refreshed brand, visual identity and clearer business proposition which reinforces its values and highlights its USPs
A new marketing strategy focussed on improving upselling and cross selling its products and services across the business as well as increasing its profile across its target markets
A new website to showcase the breadth of products supplied as well as the expertise and heritage of the company and the markets it serves
Increased profile generated through regular press releases, blogs and case studies as well as regular marketing campaigns and email marketing
Engagement with trade press and industry networks which has increased awareness of the business

“Horizon Works has taken the time to really understand our business and guided us well through the marketing process from developing our marketing strategy to helping us get the tools in place so we can market ourselves effectively. As part of this journey, the team’s insight and expertise has been invaluable in helping us to develop our knowledge and consider our digital presence with clarity.”

Adam Taylor, Managing Director

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