Based in Newcastle upon Tyne, TotalLab specialises in the development of image analysis software for the life science sector. TotalLab has a strong customer base, especially in the US, that has been built up through years of providing high-quality image analysis software solutions.


TotalLab’s growth to this point had been driven by word of mouth due to its excellent reputation and through generating leads from specialist conferences. However, the company identified the potential benefits of a having a stronger online presence. TotalLab also felt its brand and visual style needed to be updated to more efficiently convey its specialist solutions. Horizon Works worked with the company to develop a new brand, website and marketing strategy to further build its profile in key target markets.


  • A newly created brand and visual style
  • Introduction of a strapline and a new suite of messages to target TotalLab’s audiences
  • A new website and social media graphics to reflect the new brand, bringing into use the new brand and messaging
  • The creation of a marketing strategy and content schedule


  • TotalLab has a much stronger online presence, allowing potential customers to engage with the company’s products and services more easily
  • New content will support TotalLab’s SEO strategy and public relations campaigns will help to raise TotalLab’s profile

“We are delighted with the work that Horizon Works has delivered for us so far, it’s really set the groundwork to support us in our next period of growth. We have lots of exciting announcements in the pipeline and new products to launch and through our marketing partnership with Horizon Works we’re looking forward to the next 12 months and continued success of the business.”

Dr Steven Dodd, Head of Sales and Business Development