Background

Established in 2011, Waymark combines its experience of developing software solutions with extensive business knowledge to reprogram business processes for improvement, automation, efficiency, and growth.

Following company growth over the past decade, Waymark required a new brand and messaging which reflected its evolution, as well as a marketing strategy to support the company in the next stage of its business journey.

Our Approach

To develop an informed marketing strategy, we worked closely with the Waymark team to gain an in-depth understanding of their offer and conducted thorough market research. This allowed us to advise the most appropriate marketing tactics for Waymark, including strategic recommendations for a new website.

Harnessing this insight, we developed a new brand and visual style for Waymark and translated the technical intricacies of its offer to develop key messaging that allows the company to articulate clearly and consistently what it does and the USPs of its services and expertise.

In line with the new brand, we created front-end designs for a website that Waymark could take forward into development. We used Waymark’s new key messaging to create content for the site and conducted keyword research to support SEO for its core services.

Outcome

Horizon Works developed a positive and productive working relationship with Waymark and created all the tools the company needed to successfully launch its new brand and website this included email marketing templates, social media visuals and several case studies.

In addition, through the marketing strategy and the creation of a 6-month marketing plan we defined tactical marketing activity which will support Waymark’s sales efforts and objective to further generate enquiries. 

As Waymark embarks on the next stage of its business growth journey, it has a brand, messaging and marketing tools which reflect its ability to successfully reprogram companies through its extensive business knowledge and leading approach to technology.

“It was an absolute pleasure working with Horizon Works for our rebrand. The team quickly understood our mission and services and we’re super happy with the results. Translating our technical minds into marketable content is not an easy task. We look forward to working with the team going forward.”

Jason Hylton-Jones, Chief Technology Officer

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