Supporting sales teams and working with business development
9th August 2021
Supporting sales teams and working with business development – it is important that these functions work together effectively and seamlessly. By combining objectives and campaigns, and implementing a joined-up strategy and approach, you will have the foundations for growth and be able to generate better results.
Over the past year in particular, sales and business development teams have had to adapt their approaches to meet the challenging business landscape – and working with marketing teams has been critical to success. Effectively aligning your sales, business development and marketing teams can have a huge impact on business performance and can improve marketing Return on Investment (ROI), sales outputs and top-line growth.
This guide will take you through some practical marketing advice and tips on how marketing activity can bolster your business development activities and help your sales staff in the short, medium and long term.