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‘Which Way North’ Launch

27 June 2018

The Great Exhibition of the North (GEOTN) officially kicked off on Friday 22 June 2018. The GEOTN is a free summer-long celebration of the North of England’s pioneering spirit and is the country’s biggest event in 2018. There are three main starting points of the exhibition which are The Baltic, The Sage and The Great North Museum. The three different locations will be connected by three separate trails and each hub will host its own programme of experiences.

We were hugely excited and honoured to be invited to the launch of the ‘Which Way North’ (WWN) exhibition at The Great North Museum (also known as The Hancock Museum) and as an organisation that supports and champions innovators this was an opportunity we could not turn down. The WWN exhibition aims to portray a spirit of endeavor, discovery and resolution and encourages visitors to explore the Great Exhibition’s themes of Art, Design and Innovation.

This was also a great opportunity to hear from one of our clients Podfo on the reasons why they are sponsoring this momentous event. Designed in consultation with hundreds of orthotists, podiatrists and biomechanical experts, Podfo, which manufacture bespoke biometric insoles, is a modern example of an innovation from a North East based business, making it a natural fit with the Great North Museum – Hancock as it becomes the central hub for the Great Exhibition of the North’s ‘Get North Innovation Trail’. Podfo also ties in well with the literal side of the exhibition due to the designated walking trails making it a relevant brand fit with the exhibition. It was equally great to hear that Podfo are continuing their work with The Great North Museum for a year-long sponsorship relationship due to the spectacular North East innovation that they represent.

As we are a North East based business with national and international clients such as Fera Science Ltd, Murgitroyd, Parker Bioscience and US based Ameriwater we champion innovation within complex industries and this event marks a special moment for us as it represents this. The exhibit is a great mixture of old and new and demonstrates how inventors, scientists and artists have shaped the world we live in today. There’s also some great pieces on display such as the last piano played by John Lennon and the space suit worn by Britain’s first astronaut, Helen Sharman.

For North East based businesses, the GEOTN allows like-minded organisations to interact and network across a variety of special business-focussed events such as the Northern Powerhouse Business Summit taking place 4-6 July.

The GEOTN programme will allow us all to truly see the great innovations that are happening in our region and will encourage us to continue to innovate and inspire each other. To embrace this further we will be holding our next AMF (Advanced Manufacturing Forum) Marketing Club at the Great North Museum on 2 August 2018 that will focus on marketing innovation in manufacturing.

For more information on GEOTN visit: www.getnorth2018.com

For information on the Northern Powerhouse Business Summit visit: https://getnorth2018.com/business/

The GEOTN programme will allow us all to truly see the great innovations that are happening in our region and will encourage us to continue to innovate and inspire each other.

To embrace this further, we will be holding our next AMF (Advanced Manufacturing Forum) Marketing Club at the Great North Museum on 2 August 2018 that will focus on marketing innovation in manufacturing.

hancock museum, great north museum

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