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Training provider gears up its marketing with Horizonworks

6 January 2016

When Washington-based training provider, Seta, needed to rebrand and raise its profile, it turned to strategic marketing company Horizonworks for support. Here, we find out how Horizonworks is helping Seta attract new apprentices and course delegates, and engage more effectively with employers.

Not-for-profit Group Training Association Seta was established over 40 years ago to service the needs of engineering businesses. In an economy where there is huge demand for engineering skills, its services and capabilities have never been more important.

A registered charity, Seta has a strong track record of delivering apprenticeships, traineeships and standard and bespoke commercial training courses in subjects including mechanical engineering, welding, electrical engineering and health and safety. It also recently launched a range of business and professional apprenticeships, helping young people gain skills in areas such as management, administration and customer service.

As an established training provider which works with major companies such as National Oilwell Varco, Grundfos and Nissan, Seta felt its brand and marketing presence was outdated and didn’t fully convey its experience and depth of training capabilities. Seta approached strategic marketing company Horizonworks to help create a new brand and website that would appeal to its target audiences of prospective apprentices, employers and potential course delegates.

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