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VR and Marketing – Our Top Tips

25 July 2018

Technology is always advancing and improving, and new methods and devices seem to enter the market place at a rapid rate. Pair this with the notion that the 4th Industrial Revolution (4IR) will be upon us in 5-10 years’ time.

The 4IR will involve the blurring of the real world with the technological world and will become a massive part of our everyday life. A huge part of this transition will be through virtual reality (VR). VR allows a complete immersive experience and will allow users to fully interact with products and their environments. Through computer software, VR allows artificial environments to be created which places the user in an experience that is both convincing and interactive. These are sensory stimulated environments primarily experienced through sight and sound.

As a result, when it comes to your marketing it is important to consider if this is a method you should be incorporating into your business. VR could provide you with the solution to stand out within your market place and allow you to connect with your customers in a more interactive way. Read our top tips on how VR can support your marketing.

1. Communication

By incorporating VR into your marketing, you can communicate and interact more effectively with your customers on a much deeper level and create a more personalised experience. Instead of marketing products as a concept that users can only read about etc. you can market them in a way that allows users to understand the whole product experience and how it operates by placing them in a 3D environment where they can come ‘face-to-face’ with the product.

2. Complex Industries

Within industries such as manufacturing, engineering and other complex industries the 4IR will mean that your company will undergo a period of technological growth due to several developments such as increased automation, cost-effective communication methods and increased access to information and knowledge. VR can be particularly useful in complex industries, it can reduce costs and time in three main areas:

– Virtual training can allow workers to gain a better understanding of their working environments.
– Virtual training can allow employees to understand the machines they will be working with and increase technical skills.
– Allows potential customers/clients to experience products before purchasing.

3. Immersive

Through VR you are creating an experience for your customers. This is a great opportunity to consider what it is you want them to gain and what key messages/features you want them to remember . Consider what the USP of your product is and those unique features you want to get across to your customers. Through VR, users will be able to interact with these key features on a more immersive level and as a result gain a more complex understanding.

4. Presence

VR is a key device to help you stand out in your market place and increase your brand presence. Consider using VR whenever you are showcasing your product whether this be at tradeshows, conferences and exhibitions. This allows prospects to not only see your product but to experience it too.

5. An Investment

Although a big investment, look at how VR can help you overcome any marketing challenges you may have. For example, if you feel users struggle to understand your product, providing them with a VR experience could be the best solution as they can interact with it and hopefully purchase it!

6. Your Image

Marketing yourselves as an organisation that embraces and grows with new technology will allow you to grow and expand into new markets as it displays innovation and demonstrates you’re a forward-thinking company. VR allows you to future proof your business and prepare it for the next generation of workers and future demands. It demonstrates that you are willing to embrace change and as technologies advance so will your business.

Find out how Horizon Works can help you develop your marketing strategy further by visiting our Capabilities page .

Additionally, below you will find some of the best examples that outline the brands who have successfully incorporated VR into their marketing strategies:

• Forbes: ‘6 of the Best Marketing uses of Virtual Reality’
• QVerty: ‘6 Examples of how Brands use Virtual Reality’

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