Applying digital marketing tools to help sell your products and services

Marketing Lunch and Learn – In Partnership with the Engineering and Manufacturing Network (EMN)

Digital marketing extends beyond just having your website and social media platforms in place. It includes animation, video content, gamification tools, ecommerce, augmented reality, virtual reality and much more. The session will cover:

• An overview of which digital marketing tools you can use and which are relevant for manufacturing and engineering businesses.
• How you can apply them in your marketing and the benefits of adopting different digital marketing techniques.
• How they can dovetail with other marketing activities and improve your customer experience.
• Examples of digital marketing tools in practice.

The session will be hosted by The Expanded Metal Company, a leader and innovator in the development and manufacture of expanded metal mesh products, at its extensive 25,000 sqm+ facility in Hartlepool. Philip Astley, Managing Director of The Expanded Company, will provide an overview of the business and how it utilises digital marketing tools, with a focus on ecommerce, video and animation.

12:00pm – Arrival, lunch and networking

12:30pm – Welcome from EMN and Horizon Works

12:40pm – Presentations from Horizon Works and The Expanded Metal Company

13.30pm – Site tour of The Expanded Metal Company

The event is limited to 30 participants.