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Supporting
innovators in
complex
industries

Supporting
innovators in
complex
industries

Supporting
innovators in
complex
industries

Supporting
innovators in
complex
industries

We are Horizon Works

We understand, champion and support innovators in complex industries with B2B marketing that is clear, connected and purposeful.

We provide a single source for clients to access quality marketing including strategy, PR, digital and creative services. This approach unifies all elements of your marketing to generate results.

We have years of experience in a range of key industries and are active members of trade organisations and sector networks. That’s how we can quickly grasp complex technologies, products and services and translate technical information into compelling messages and campaigns on a global level.

From start-ups breaking new ground, to firms with roots stretching back decades and businesses operating across the UK and beyond, we can make a real difference.

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Our Capabilities

One agency, everything covered. Horizon Works provides a single source for clients to access quality marketing, strategy, PR, digital and creative services.

Research & Insight
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Marketing Strategy
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Brand Strategy & Development
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Public Relations
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Campaigns & Events
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Content Marketing
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Social Media Marketing
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Websites
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Email Marketing
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Sales Support
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SEO
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PPC
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Graphic Design
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Video & Photography
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Animation
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Consultancy
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Industries we work in

We have years of experience in a range of key industries and are active members of trade organisations and sector networks. That’s how we can quickly grasp complex technologies, products and services and translate technical information into compelling messages and campaigns on a global level.

Manufacturing & Engineering

Supporting advanced manufacturing and engineering companies, specialist fabricators and contractors.

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Chemicals & process industries

Championing the pharmaceutical sector, biotech, chemical processing and the supply chain.

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Security & Defence

Bolstering security and defence industry manufacturers, technology specialists and engineering companies.

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Automotive

Driving success for OEMs, engineering specialists, technology providers and the automotive supply chain.

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Technology

Propelling technology and software pioneers in a competitive global landscape.

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Energy

Powering innovators in the renewable, oil and gas, nuclear and offshore energy industries.

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Infrastructure

Advancing organisations across construction, regeneration and economic development.

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Specialist Services

Promoting technical experts, consultants, distributors and business support organisations.

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Success stories

We’ve worked with some incredible clients over the years.

The strong relationships we forge with them are at the heart of every success story. They are built on the honesty, ideas, hard work and teamwork that go into every project we deliver.

Explore the work we’ve delivered recently and discover the journey we’ve taken our clients on, using high quality research, strategy and our versatile approach. Check out the results of our B2B marketing work and find out how we could work with you.

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Meet our team

Our success comes down to the multi-talented B2B marketing team of writers, marketers, PR and communications specialists, designers and digital experts that work together to produce seamless marketing solutions that generate results.

Samantha Vassallo
Managing Director

Samantha launched Horizon Works in January 2010 and has over 22 years’ experience of managing and delivering strategic B2B marketing and PR campaigns. Samantha is a Fellow of the Chartered Institute of Marketing (FCIM), a Member of the Chartered Institute of Public Relations (MCIPR) and a Board Director of the Advanced Manufacturing Forum (AMF).

Specialisms
Working with business owners and managers in creating and developing their B2B marketing strategies. Samantha specialises in strategic marketing, stakeholder engagement, branding, design, advertising and direct marketing.

“A clear and focused marketing strategy will underpin a business’s future success.”

samantha@horizonworks.co.uk

Samantha Vassallo
Managing Director
Richard Holmes
Account Director

A Periodicals Training Council-accredited former journalist, Richard was Group Editor at a Newcastle-based publishing company for eight years and has produced campaigns for a wide range of clients. Richard’s background includes PR and media relations, strategic marketing, business development, editing, copy writing, digital marketing, social media and design project management.

Specialisms
Richard specialises in B2B marketing campaigns, awards submissions, tender responses, overseas marketing and funding applications.

“PR is necessary and whether you are a multi-national or start-up, it has a vital role to play.”

richard@horizonworks.co.uk

Richard Holmes
Account Director
Antonia Edwards
Account Director

Antonia delivers clients’ marketing and PR strategies, and works with businesses on their integrated marketing campaigns.

Antonia worked in the construction and infrastructure industry as part of the media relations team at Balfour Beatty. Antonia has also worked on many B2B and B2C campaigns within the nutritional, healthcare, local authority and digital sectors.

Specialisms
Antonia holds a wealth of experience in PR, media relations, copy writing, social media, strategy, policy development and implementing B2B marketing and PR campaigns.

“PR provides a lens through which audiences view all your other marketing tactics.”

antonia@horizonworks.co.uk

Antonia Edwards
Account Director
Rachel Boon
Creative Director

Rachel has worked in the design industry for 20 years and brings years of invaluable experience to our team. Rachel has previously worked in agencies as a senior designer, studio manager and an account manager. She has also worked in education as a lecturer in graphic design.

Specialisms
Rachel is passionate about all aspects of design with a flair for branding, typography and layout. She is an industry all rounder, beginning with creative ideas that are developed across a wide range of marketing channels, both print and digital.

“Your brand is your business. It represents the essence of your organisation.”

rachel@horizonworks.co.uk

Rachel Boon
Creative Director
Jen Dugdale
Marketing Specialist

A CIM member and consummate marketing professional with more than ten years’ experience, Jen has delivered several successful campaigns on behalf of a wide range of public and private sector organisations.

Prior to joining Horizon Works, Jen worked in a variety of marketing/sales roles for Durham County Council, the Inta Group, Statex Colour Print and Bluebell Telecom.

Specialisms
Jen specialises in many areas such as communication, commercial awareness, B2B marketing campaigns, strategy, creativity, digital and analytical.

“The best campaigns contain an integrated set of activities that help you achieve the goals set out in the strategy.”

jen@horizonworks.co.uk

Jen Dugdale
Marketing Specialist
Louise Fielding-Smith
PR and Communications Specialist

Louise is a PR and Communications graduate with 8 years’ experience. Louise has worked with many SME tech based clients and has also worked with clients in construction, pharmaceutical and publishing. Louise has a passion for clients who have an interesting story to tell. She works alongside Richard and his team on the delivery of marketing and PR campaigns.

Specialisms
Louise specialises in strategic communications, marketing automation, content development, media and PR, lead generation and integrated B2B marketing campaigns across social media, PR and digital.

“Failure to plan is planning to fail, so don’t underestimate the power of investing in a well-researched, joined-up communications strategy.”

louise@horizonworks.co.uk

Louise Fielding-Smith
PR and Communications Specialist
Michael Newton
Digital Graphic Designer

Michael is a highly driven and flexible digital graphic designer with a proven track record of delivering creative design solutions across digital and traditional media. Michael has over 3 years of both in house and agency experience working on a range of digital and print projects for pharmaceutical, transport and trade body organisations.

Specialisms
Michael is skilled in areas such as web design, digital design, branding, print design, animation, video editing and motion graphics.

“Great design can set you apart from your competition and keep you at the forefront of your market.”

michael@horizonworks.co.uk

Michael Newton
Digital Graphic Designer
Sean Merone
Digital Campaigns Executive

Sean has worked for Horizon Works for three years and during his time he has supported on a range of client marketing campaigns across all aspects of the marketing mix with an emphasis on digital. Sean coordinates all of our digital projects from SEO, digital performance reporting, analytics, email marketing to social media, digital content, website management and integrated digital campaigns.

Specialisms
All things digital including, content, social media, data reporting and analytics.

“Digital has changed marketing. With the collection of performance data, businesses can greater understand a customer’s habits and motivations, building intelligence to optimise marketing activity.”

sean@horizonworks.co.uk

Sean Merone
Digital Campaigns Executive
Brandi
Morale Booster

Brandi has two year’s experience at ensuring the office spirit is top notch. Constantly ensuring the team are happy in the office.

Specialisms
Her favourite activities in the office include fetch, sniffing out the biscuit tin and giving the team lots of cuddles.

“Woof”

Brandi
Morale Booster

Free Marketing Review

Snapshot360 is our online diagnostic which measures your marketing in minutes.

It measures your marketing strategy and focus, brand and market awareness, client relationships and experience, tactics, implementation and how you review results.

On completion you will be emailed a report outlining your scores in each of these areas and advice and tips on improvements.

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