Headquartered in Gateshead, UK, Palintest is an international leader in water analysis technology, and works across Europe, North America and Australia. It has pioneered techniques and technology used in water management, the recreational water sector, the food and beverage industry and humanitarian aid.
The challenge
Palintest wanted to grow its market share in the recreational water sector and launched a campaign to attract new customers in this sector – and strengthen its presence
To support this, Palintest commissioned us to create an animation which showed a day in the life of a pool technician, to demonstrate the use of its technology, and its effectiveness when used in recreational water environments.
This creative piece needed to be educational, memorable and easy to understand.
What we did
Character creation, storyboarding, messaging and technical animation skills were combined to produce a day in the life of ‘Aqua’, the pool technician.
The work included illustrating Palintest’s products, the testing processes, additional characters and settings – such as a house and swimming pool – and we worked in close partnership with Palintest’s team throughout.
The impact
The animation has brought Palintest’s solutions to life in a vibrant, fun and engaging way, showing how they integrate into a technician’s daily routines, and demonstrating the ease of use and effectiveness of its technology.
The content was used extensively by Palintest to support its recreational water campaign, and has received high levels of engagement on channels such as LinkedIn.
It was great to work with Horizon Works on developing our strategy. Antonia and Richard took time to build relationships with the team, to understand our business and tailored their work to our requirements. We now have a focused strategy which we can now feed into our current marketing strategy and implement. It’s been great working with the team, and we look forward to our continued relationship." Georgina Stavers, Marketing Manager, Palintest
Client
Palintest
Services
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