Horizon Works is one of the founding members of The North East Automotive Alliance (NEAA), which champions the automotive sector in North East England and is one of the largest automotive clusters in the UK. The NEAA supports the economic sustainable growth and competitiveness of the sector, and counts the likes of Nissan, Komatsu, Gestamp and Faltec Europe among its membership.
The challenge
2024 marked ten years of the NEAA – and the organisation wanted to use this landmark to highlight its achievements, and the strength of the automotive cluster in North East England.
We were appointed as the NEAA’s creative partner to bring its first decade to life, and create assets for the celebration of its anniversary at the North East Automotive Expo 2024 in Sunderland. In addition, the NEAA required the design and production of an expo guide for the annual expo.
What we did
From developing a 10th anniversary logo to designing a timeline display, animation, film and interactive web content, the campaign drew on an extensive range of our creative skills. Our work culminated at the North East Automotive Expo 2024 where it was seen on screen, in print and on an 11-metre stretch of wall at the Beacon Of Light.
We also project managed and designed a 64-page expo guide, featuring key event information, an exhibitors’ directory and a speaker section.
The impact
The tenth anniversary wall, animations, flyers and film were seen by more than 800 visitors at the North East Automotive Expo 2024, and were amplified by extensive social media coverage.
Plus, our work gave the NEAA an extensive suite of assets to promote the cluster’s achievements over a decade, which can be used across social media, presentations, events and its website.
The NEAA has worked with Horizon Works from the outset when they came on board as a founding member, and we have always found them excellent at what they do. This made the decision even easier when it came to working with a creative partner for our anniversary materials.
The whole process was professional, creative, and thoroughly enjoyable, and the outcome was exactly what we wanted to achieve from the brief.
The team are a dream to work with and always go the extra mile to support our needs. "
Laura Gage, Marketing & PR Manager, North East Automotive Alliance
Client
North East Automotive Alliance
Sectors
Services
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