The North East Automotive Alliance (NEAA) champions the automotive sector in North East England. It is the largest automotive cluster in the UK, with over 270 cluster participants, and is one of the fastest-growing clusters across Europe, with members including OEMs, tier 1, 2 and 3 suppliers and service providers.
The challenge
The NEAA was leading a pilot project, funded by the UK Shared Prosperity Fund, to assist long-term unemployed residents in South Tyneside in securing entry-level roles in advanced manufacturing – and increase the attractiveness of the sector as a career destination in light of significant staff shortages.
It needed a branding, messaging and communications toolkit to support this campaign – and a wide range of high impact visual assets which could be used by the NEAA’s delivery partners.
What we did
Our ‘Make it’ concept gave the toolkit and campaign a distinct identity, and focused on persuading residents that they could ‘make it’ in advanced manufacturing in their local area. This was supported by capturing the experiences of employees working in the sector, through creating relatable engaging video, visual and written content.
A pilot project landing page, slide deck, animations, blogs, exhibition materials and social media graphics were just some of the assets and tools created by our team.
The impact
The toolkit was successfully used by project partners to drive traffic to the campaign landing page, underscore social media and digital advertising, attract attendees to an Advanced Manufacturing Careers Fair in March 2025, and engage with education providers.
The NEAA is now using the assets from the communications toolkit to support further engagement with schools and colleges around STEM education.
The Horizon Works team did a tremendous job to deliver this toolkit under a very tight deadline. The creative output was excellent and impactive. The developed assets, including videos, graphics, and animations, successfully fulfilled the brief and compellingly presented the sector and its career opportunities as dynamic, rewarding, and accessible for all." Laura Gage, Marketing & PR Manager, North East Automotive Alliance
Client
North East Automotive Alliance
Sectors
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