Founded in 1988, Huddersfield-based Lancereal is a leading power transmission solutions provider and systems integrator for industrial and mobile equipment. It supplies powertrain solutions to industries including agriculture and construction, and offers products such as gearboxes, electric drives and clutches.
The challenge
Lancereal had built up an excellent reputation over more than three decades, but by 2023, felt that its brand and messaging didn’t reflect where the business was… and where it was going.
The company needed to convey its full capabilities, including its system integration and electrification expertise, and needed a new marketing strategy to underscore deeper engagement with its target markets and raise its profile.
We were commissioned to re-energise the company’s brand, shape its strategy and renew its marketing.
What we did
A new strategy and tactical plan were developed as a roadmap for marketing renewal. And this work was delivered in synergy with a fresh brand identity to reflect Lancereal’s full proposition, including a logo, strapline, visual style and messaging.
The next stage was the creation of a new website, alongside a suite of animations to bring the company’s solutions to life – and show how they are applied in industrial contexts.
The impact
With the foundations firmly in place, Lancereal is rapidly moving forward. The new brand positions Lancereal’s expertise as a systems integrator and full powertrain solutions partner at the forefront, and brings greater clarity to its proposition.
Plus, customers and prospects using the website are now benefiting from an enhanced user experience – and engaging with extensive content surrounding Lancereal’s products and services.
We’re now working Lancereal as its outsourced marketing team.
From the point of proposal right through to delivery, the process has been seamless. They truly understand our business, both from a technical and commercial aspect, and have very creative ways of engaging with both us and our customers. We enjoy working with the whole team and would highly recommend them to any business looking to build a long-term relationship with a reliable marketing agency." Laura Hampson, Sales Director, Lancereal
Client
Lancereal
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