Atlas Copco Rental UK, part of Atlas Copco Group, specialises in the provision of state-of-the-art temporary compressed air, nitrogen, power modules, industrial boilers, and services. A total solution provider, Atlas Copco Rental UK operates nationwide across a breadth of industries including oil and gas, manufacturing, power, chemicals, and food and beverage.
The challenge
The organisation was merging its onshore and offshore rental divisions and required a marketing strategy and ongoing marketing support to raise the profile of its extensive rental capabilities. That’s where Horizon Works stepped in…
What we did
Our journey with Atlas Copco Rental UK started with a market research project and a communications audit with its customers, to gauge their perceptions of the company, its proposition and marketing. From this, we translated the technical intricacies of the division’s proposition into messaging that clearly articulated its expertise and USPs, and created a focused, tailored marketing strategy.
For more than five years, we’ve been supporting Atlas Copco Rental UK in putting this strategy into action, from generating engaging content and helping the division gain media attention, to bringing its services to life through our design work and creative initiatives. We even produce a magazine, Rental Time, for the division.
The impact
We have helped Atlas Copco Rental UK successfully engage with its target markets: our work supports all of its sales engineers across the UK and Ireland and provides the division with a valuable resource to support business development.
We have found Horizon Works great to work alongside. Their knowledge, experience and skills ensure they understand what message we are trying convey to our customers or prospects and create content in-line with our company brand and guidelines. I would highly recommend their services if you are looking to completely outsource or supplement your marketing." Sean Clemens, UK Sales and Business Development Manager, Atlas Copco Rental UK
Client
Atlas Copco Rental UK
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