Part of Atlas Copco Group, Atlas Copco Rental UK specialises in the provision of state-of-the-art temporary compressed air, nitrogen generators, power modules, industrial boilers, specialised subsea cleaning equipment, and services. It operates nationwide across a breadth of industries including oil and gas, offshore, manufacturing, power, chemicals, and food and beverage, and is a total solutions provider.
The challenge
With Horizon Works’ support, Atlas Copco Rental UK was undertaking a campaign to highlight its range of air compressors and educate the market on the respective advantages of both electric and diesel compressors – which have different benefits depending on their application and the environment they are used in.
Content marketing, email marketing and public relations all formed part of this campaign – but Atlas Copco Rental UK also needed eye catching and informative content for social media… a visual tool that could turn heads and promote its electric and diesel compressors.
What we did
Inspired by the style of retro arcade games, we created an animation that highlighted factors such as emissions, operator safety, noise and maintenance, as the two compressor types were compared side by side.
The impact
The animation was shared widely on social media by the Atlas Copco Rental UK, helping them to bring the campaign to life on LinkedIn feeds – and capture users’ attention.